News & Opinion

News

MediaView – February 2021

A digital transformation focused Q&A with Leonardo Oliveira, Julian Smith looks at how to plug potential revenue gaps with best practice measurement and analytics and Matthew Chapman wraps up key take homes from Campaign’s 2021’s TV Advertising Summit.

25 February 2021

News

MediaView – January 2021

Unifying Strategy, Activation and Analytics in 2021, A summary of Campaign's Breakfast Briefing and Ryan Kangisser guests on the Teads Talks podcast.

20 January 2021

News

MediaView – December 2020

Media 20:20 Wave Four study launches, MediaSense support Coca-Cola in Global Agency Media Review and an ExchangeWire Q&A with Ryan Kangisser.

11 December 2020

News

MediaView – October 2020

MediaSense presents at recent WFA Media Forum, The North American perspective on Media Management, Looking at life without third-party cookies and meet MediaSense’s latest hires.

01 October 2020

News

MediaView – July 2020

In the July edition of MediaView Ryan Kangisser reflects on 10 years of digital transformation, Laura Musto looks into the implications of the recent Facebook boycott and we outline MediaSense's recent grant from Innovate UK.

29 July 2020

News

MediaView – March 2020

In the March edition of MediaView Marcus Chomyszyn looks at the steps advertisers can take as Google announces that it will block all third-party cookies in Chrome within the next two years, Ian Anders looks at the importance of audience-based TV campaign optimisation and Andrea Bernhardt discusses in-housing on the Marketing Society podcast.

10 March 2020

News

MediaView – January 2020

In the January 2020 edition of MediaView we talk to MediaSense’s Strategy Director, Andrea Bernhardt on the challenges for CMOs and the future of media transformation, Marcus Chomyszyn addresses Facebook advertising costs and whether brands should be cautious and Joe Boulter investigates the ROI of Amazon Prime Video running ad breaks during December's Premier League coverage.

28 January 2020

News

MediaView – December 2019

In the December edition of MediaView our experts outline the trends that have challenged both brands, and agencies in 2019. We break down Google’s announcement to restrict contextual content category information and investigate heavy cost inflation in the TV advertising market.

04 December 2019

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MediaView – September 2019

In the September edition of MediaSense's newsletter, MediaView we look at the future of media auditing in a performance-based world, why Google has blocked Adobe from its Ad Exchange and investigate if the quality of viewability Is really Improving.

26 September 2019

News

News in Brief – A Topical Look at a Month in Media and Marketing

MediaSense’s Becky Stanton, Dominik Stefanowicz and Kane Brady round up a month in media and marketing.

25 September 2019

News

MediaView – July 2019

In the July edition of MediaView we look at why media insourcing isn't for every brand, investigate the rise of Amazon in the advertising Industry and cover the future of subscription video on demand services for consumers and advertisers.

29 July 2019

News

MediaView – June 2019

In the June edition of MediaView we cover how OOH’s digital transformation and owner investment is increasing the size and quality of audiences, look into transparency, measurement and cost in Broadcast Video On Demand and review the launch of Media 2020 & Beyond at The Festival of Media and Procurecon.

28 June 2019