WFA & MediaSense Future of Media Agency Models Report Launches – “Change is Coming”
04 October 2023
‘Reset’ is a fully-supported and expert re-negotiation process with incumbent partners, which generates tangible value benefits and performance improvements. As a result, brands re-connect and re-engage with their agency partners and become more efficient and productive in how they work together.
‘Review’ is a fully-codified and managed pitch process which generates tangible value benefits and improved ROI. As a result, brands enjoy more compatible and collaborative working relationships; more innovative, efficient and productive use of media budgets; and full control and governance of agency and tech partners.
'Re-imagine' is designed for organisations looking to change their current agency model into something more transformative and customised to their future needs. We integrate our operating model and pitch management skills and expertise to design & implement differentiated, future-facing agency models.
Do we have the right agency and technology partners to support our digital transformation?
How do I run a fair, rigorous and impartial pitch process that extracts maximum value for stakeholders?
How do we embed strong and transparent relationships with clear service expectations and governance?
Transform internal and external media operating models to enhance productivity and drive value creation
Managing pitches and optimising partnerships to realise value, performance and capability goals