Audiences

In an ever-fragmenting media landscape, we support media owners to understand their audiences across platforms and provide independent credibility to audience data – including subscriptions, circulation and first-party modelled audience segmentation.

We verify client data through independent testing, enabling media owners to ensure they’re receiving full value from their 3rd party contractual relationships.

Programmes for Media Owners

Audience Reporting

Audience measurement, reporting and certification, to deliver accurate and verified audience data that can inform content commissioning and scheduling and drive premium pricing for ad sales.

Campaign Reporting

Verified campaign delivery and reporting, to reassure buyers that their ads were served to the right audience and at the right time, and then reported completely and accurately.

Contract Assurance

Audits of business partners (revenue-shares, ad- tech partners, etc.) covering both financial and operational contract compliance, including use of data in accordance with privacy regulations.

Key questions we answer

How can I demonstrate the value of my proprietary solutions or first party data?

How do I ensure my third-party relationships are delivering against their commitments?

What insights can I gain from Barb and other industry datasets about my audience?

Talk to our team about your audience reporting & measurement requirements

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Learn more about your audience reporting & measurement in our latest Media 2025 report.

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