MediaSense Presents at Recent WFA Media Forum on Media Transformation
30 September 2020
‘Fast Track’ is a targeted programme to address specific tensions to scope the opportunity for transformation, identifying key quick-win opportunities which unlock productivity and value.
‘Chassis’ is a foundation programme designed to create for brands a more robust system of control and governance across the underlying operating model components of data, technology, measurement, capabilities, business rules and partnerships.
‘Transform’ is a core programme, powered by our I/O framework which assesses all elements of the internal and external (agency, data and technology) operating model with a view to developing a more future-proofed operating model.
How do we create a future-facing media organisation?
How feasible is in-housing and how do we get there?
What is the optimal agency model which best mirrors our marketing ambitions?
Transform internal and external media operating models to enhance productivity and drive value creation
Managing pitches and optimising partnerships to realise value, performance and capability goals