News & Insights

MediaView – January 2021

A Happy New Year to all our clients and partners. Welcome to the January 2021 edition of MediaView, MediaSense’s monthly media and marketing newsletter.


Unifying Strategy, Activation and Analytics Key to Success in 2021

MediaSense Managing Partner, Ryan Kangisser writes for New Digital Age:

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Campaign’s Breakfast Briefing: Post-Covid Transformation Continues

Adjusting to the ‘new norm’, industry-wide shifts in behaviour and the potential of a COVID-19 rebound. A summary of Campaign Magazine UK’s recent breakfast briefing.

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MediaSense Supports Sanofi in its Global Media Agency Review

MediaSense are proud to have supported French pharmaceutical giant, Sanofi in its recent global media agency review.

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MediaSense Supports Honda Motor Europe In Pitch Process

UM has been appointed media Agency of Record for Honda Motor Europe. MediaSense are proud to have supported Honda in the pitch management process.

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Podcast: Teads Talks – Data Driven Marketing

Ryan Kangisser is a guest on the Teads Talks podcast discussing the challenges of data driven marketing in the luxury and beauty industry.

Listen here

Workplace Culture Through Covid-19
Our engagement lead, Charlotte Blum contributes to Bruce Daisley’s Make Work Better newsletter with ideas on preserving work culture during lockdown.

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Taking Remuneration Seriously – The Time Has Come

With agency remuneration set to be a key topic in 2021, Ryan Kangisser contributes to a Digiday feature suggesting further experimentation as clients seek greater flexibility and integration. 

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Media 20:20 Wave Four
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