Privacy Policy

  1. INTRODUCTION

This privacy policy (the “Policy”) applies for Media Sense Communications Limited, MediaSense Communications, Inc. and Media Sense Communications (India) Private Limited (collectively “MediaSense”) is dedicated to protecting the Personal Data of individuals and complying with the General Data Protection Regulation (the “GDPR”), the Data Protection Act 2018 and other applicable international data protection laws.

  1. NOTICE

This Policy explains how we may collect, use, store and share (“Process”) your Personal Data and outlines your rights when you use our Services. This may include, but is not limited to:

  1. visiting our website at http://www.media-sense.com, or any website of ours that links to this Privacy Notice;
  2. subscribing to our newsletter;
  3. contacting us; or
  4. engaging with us in other related ways, including any sales, marketing or events, (collectively the “Services”).

This notice helps you understand your privacy rights and choices. If you disagree with our policies, please do not use our services.

For further inquiries, contact us at: dpo@media-sense.com

  1. PERSONAL DATA COLLECTION

“Personal Data” means any information relating to an identifiable person. This may include, but is not limited to:

  • names;
  • email addresses;
  • postal addresses;
  • details shared when you contact us via email, phone or online forms;
  • professional and company information; and
  • technical information.

When “you” or “your” are used in the Policy we are referring to the relevant individual who is the subject of the Personal Data. MediaSense processes Personal Data for numerous purposes and the methods of collection, lawful basis of Processing, use, disclosure and retention periods for each purpose may differ.

 We have also obtained Personal Data following our acquisition of PwC’s Media division on 31 August 2024, to ensure continuity of services.

Other automatically collected Personal Data may include:

  • Device details, such as IP address, browser type, and operating system
  • Usage data, including pages viewed and time spent on our website
  • General location data, depending on your device settings
  1. LEGAL BASIS FOR PROCEEDING

We process Personal Data only when permitted by law. Legal bases include:

  • Performance of a Contract: To fulfil obligations under a contract, such as delivering services or responding to inquiries.
  • Consent: For activities like sending newsletters, where explicit consent is provided.
  • Legitimate Interests: For purposes such as improving our services and maintaining security, provided these do not override your rights.
  • Legal Obligations: To comply with statutory or regulatory requirements.

How Do We Use Personal Data?

We process Personal Data to:

  • provide and improve our services;
  • respond to inquiries and provide customer support;
  • send newsletters or updates in line with preferences;
  • ensure the security and functionality of our website; and
  • comply with legal and regulatory obligations.
  1. DATA RETENTION

We retain Personal Data only as long as necessary to fulfil the purposes outlined in this policy or to meet legal requirements. Once retention is no longer necessary, we securely delete or anonymise the data.

  1. SECURITY MEASURES

We implement appropriate measures to safeguard Personal Data, including secure access controls and regular reviews of our systems. While we strive to protect your information, no system is entirely secure. We encourage users to access our services via secure networks.

  1. YOUR RIGHTS

Under the GDPR, you have the right to:

  • Access your Personal Data.
  • Request corrections to inaccurate or incomplete data.
  • Request deletion of data in certain circumstances.
  • Restrict or object to certain types of processing.
  • Receive your data in a portable format.

To exercise these rights, contact dpo@media-sense.com We will respond in accordance with applicable data protection laws.

Updates to This Policy

We may update this Privacy Policy to reflect changes in legal, regulatory or operational requirements. Updates will be published on our website and significant changes may be communicated directly to you.