News & Insights

MediaSense Talent Shortlisted in Campaign’s 2025 Inspiring Women Awards UK

MediaSense are proud to announce Isy Bagge has been shortlisted in Campaign’s 2025 Inspiring Women Awards.

3 Collaboration Strategies for Digital Retail Media Success

Sam Tomlinson writes for the Media Leader - exploring the rapidly growing landscape of retail media & highlighting three messages for advertisers, media owners & retailers.

Opinion

WFA Partner Predictions for 2025

Strategic partners of the WFA share their global marketing predictions for 2025. Ryan Kangisser contributes, highlighting a more refined role for media and shift from 'attention to intention'.

Opinion

Rethinking Agency Remuneration in 2025 – The Media Leader Podcast with Ryan Kangisser

Ryan Kangisser joins the Media Leader podcast to discuss the key themes and reaction to the Future of Agency Remuneration report.

Opinion

Campaign’s Year Ahead Event: Embracing Change in 2025

At Campaign's 'Year Ahead' Breakfast Briefing, industry leaders across brands, media owner and media & creative agencies gathered to discuss the way forward in a world marked by geopolitical tensions, rapid technological evolution, and shifting consumer expectations.

News

Volvo picks Initiative for Global Media Account

The appointment follows Omnicom buying IPG Mediabrands' parent-company Interpublic, to create a “premier marketing and sales company".

News

The AA Selects The7Stars & Jellyfish to Handle Media Duties

AA appoints the7Stars and Jellyfish to manage its media space in the UK in MediaSense supported pitch.

News

Wishing our Clients, Partners & Colleagues a Merry Christmas and a Happy & Healthy New Year

As an alternative to Christmas Cards, MediaSense are supporting The Trussel Trust and No Kid Hungry with a charitable donation over the holidays.

News

Digiday Media Buying Briefing: The Implications of Omnicom’s IPG Purchase, Including if it Doesn’t Happen

Digiday's latest Media Buying Briefing looks at the implications of Omnicom’s IPG purchase, including if it doesn’t happen.

News

In the press: What Does the Omnicom-IPG Deal Mean for Marketing Pitches & Reviews?

Omnicom’s plan to acquire Interpublic Group has shaken the advertising industry, adding potential uncertainty to ongoing and upcoming agency reviews.

News

In the press: A Look at the Omnicom, IPG Deal That’s Left Marketers on Edge

Digiday reports on industry reaction following Omnicom's acquisition of IPG, with commentary from Ryan Kangisser.

News

Johnson & Johnson Awards its US & Canada Media Business to WPP

Ad Age reports on Johnson & Johnson awarding its media business to WPP.