In the July edition of MediaView we look at why media insourcing isn't for every brand, investigate the rise of Amazon in the advertising Industry and cover the future of subscription video on demand services for consumers and advertisers.
With the acquisition of Sizmek, Amazon gains a significant technology asset to their evolving advertising ecosystem. Marcus Chomyszyn, and Joe Boulter investigate the opportunities for advertisers.
Alexis Scott’s looks at the future of subscription video on demand services for both the consumer and advertiser.
Ryan Kangisser, MediaSense Partner contributes to The Telegraph Media Group’s “Great British Business Campaign” video series sharing his views on the increasing importance of localisation in performance marketing.
Infectious Media launch a three part video series on effective performance advertising. MediaSense's Digital Performance Director, Dan Brown contributes alongside Marks and Spencer's Tish House and Infectious Media's James Coulson.
MediaSense Analysts Callum Ingram and Ali Ahsan round up a month in media and marketing.