News & Opinion

News

MediaSense Innovation Series – Session Five: Consumer Research, Promotional Effectiveness and Media Buying Optimisation

Replay a recording from MediaSense's fifth Innovation Series featuring Fifty, Hashting and Loops.

20 September 2023
News

KraftHeinz Appoints Carat as US Media Agency, in MediaSense Supported Review

MediaSense supports KraftHeinz in agency selection process.

18 September 2023
News

MediaSense in the Press: How agency in-housing offerings like Omnicom’s TRKKN use Google expertise as a draw

How agencies large and small are now finding new ways to maintain their importance.

24 August 2023
News

MediaSense Innovation Series Session Five: Tuesday 19th September 2023 / 14:00 – 15:00 BST

MediaSense's Innovation Series continues into its fifth session, in partnership with leading innovation consultancy, Alchemy Network.

23 August 2023
Opinion

Limiting YouTube Ad Wastage – Key Considerations for Advertisers to be Seen & Heard

Recent findings by Adalytics re-enforce the need for ad-quality due diligence to limit wastage – Victoria Jarecka looks at the key considerations for advertisers

13 July 2023
News

MediaView – June 2023

MediaView June 2023 edition: How to improve pitch processes, building an effectiveness-led media strategy and everything you need to know about proprietary media.

29 June 2023
News

In Conversation: Balancing Efficiency & Effectiveness with MediaSense and Haleon

Balancing Efficiency & Effectiveness: How to Protect Media Value and Drive Growth – MediaSense’s Dan Brown, Analytics Director, presented in Phoenix with Haleon’s Simon Peel, VP Global Media.

28 June 2023
News

Three Practical Steps Advertisers Can Take to Avoid Made for Advertising (MFA) Sites

Jamie Richards outlines three steps that advertisers can take to avoid 'Made for Advertising' (MFA) sites.

22 June 2023
Opinion

Media 360: Cross Media Measurement, Brand vs. Performance & Trust in Advertising

MediaSense UK Business Director, Ian Anders, summarises the key themes from Campaign's latest Media 360 event

31 May 2023
News

MediaSense ‘Pitch Smart’ Study Reinforces the Need to Evolve the Pitch Process – Highlighting the Increasing Financial and Mental Toll Placed on Agencies

MediaSense launches ‘Pitch Smart’ – a global media agency study on how current pitch practices can be improved, and specifically how the evaluation criteria (used for selection) could change to drive greater differentiation and impact.

25 May 2023
Opinion

MediaSense Insights: Proprietary Media – Best Practice for Advertisers

MediaSense launches MediaSense Insights - a series of short-form, single-topic reports. The first instalment looks at the challenges and opportunities in the use of Proprietary Media.

16 May 2023
News

MediaView – May 2023

Research into the future of agency models, session four of MediaSense's Innovation Session & MediaSense at the ANA. MediaSense's May newsletter is now live.

11 May 2023