For our latest Q&A, we are delighted to welcome Rebekah Kennedy, Marketing Technology Manager at Heineken who talks to Ryan Kangisser about the role of the in-house Marketing Technologist, and what our industry can learn from this critical capability which is becoming more pronounced within certain brands.
The ‘10 principles of programmatic governance’ act as a guide to help brands drive greater performance and transparency within the process. Download the infographic to better understand how you can take more control of your programmatic set-up.
Oracle's recent Moat acquisition goes under the microscope this week, drawing conclusions on why they have purchased the third-party verification vendor.
The latest in the deconstructing series looks at identity management, how it is used to create more personalised experiences and the benefits for marketers using the platforms.
“Brands and agencies alike have become increasingly frustrated with how technology companies have insisted on ‘marking their own homework’ and allowed brand safety standards to slip." As pressure mounts on Google over recent brand safety issues, we break down what the implications are for the industry; the brands that are considering their position and the reaction of media holding companies.
Find out how you can align your business objectives with your media agency contract. Our contract guide 'strong fences make for good neighbours' identifies ways brands can strengthen relationships and ensure the right balance is held with your media agency.