Today we launch a new service to help brands improve control and oversight of their digital media performance. DiPA® (Digital Performance Analytics), is a new media evaluation service that helps brands optimise the value, quality and management of their digital media investments.
With brands increasingly in-housing data capabilities as part of a desire to improve customer centricity, Andy Pearch, MediaSense co-founder, looks at one critical element that needs to be addressed: setting the bar for digital media performance.
MediaSense is pleased to announce the promotion of Head of Client Services, Eva Landuyt to Partner, Client Operations, a role which will unite client service and client delivery under her leadership.
Advertising fraud is still an industry-wide issue and a concern for many brands. Ryan Kangisser, Digital Partner, alongside Zoltan Vagyoczky, comScore Sales Director, was interviewed by Liberum on what the implications are for the industry.
MediaSense welcomes Katja Haars, Managing Partner, MediaSense GmbH to the team. Katja shares with us her valuable experience and what she believes gives true media value to brands.