Appointing Theo Johnson as Digital Director, and Stuart Lowe as Digital Manager to deliver on client demand for deep digital expertise, more rigorous governance and measurable value against their digital marketing activities.
At the ISBA conference this week the theme of ‘control’ dominated proceedings, but what does 'control' actually mean to the media industry?
Ryan Kangisser, Digital Partner joined other digital specialists on a Datorama Limitless panel to discuss data ownership. Watch the highlights from the event.
In January 2017 Marc Pritchard delivered a landmark speech that put the industry to the sword, one year later, to what extent has his call to action been adopted, and what changes have we seen in the market? Dan Brown, Director of Digital Performance, MediaSense addresses the impact of the speech and where the challenges still remain.
2017 was a turbulent year for the media industry, from The Times 'Big brands fund terror' exposé through to News UK domain spoofing, we've summed up the key milestones since Marc Pritchard's 'rallying cry' in a month by month infographic.
Graham Brown, Co-founder of MediaSense and Simon Peel, Global Media Director, adidas will discuss why agency operating models are in a state of flux, and how marketers are responding to the evolving dynamic to take more control of their media eco-systems.
"We are delighted that Jordan has joined the organisation and are sure that her energy and experience in the industry will accelerate our growth and accentuate our points of difference as we embark on the next phase of expansion.”