Media 2020 & Beyond is an in-depth study into how marketers are preparing their organisation to win in the future media ecosystem. Combining industry leader interviews with a global survey of senior marketers – the findings are essential reading for CMOs, Marketing Directors and Digital teams.
Essence has been awarded Argos's digital media account with a brief that includes developing in-house capabilities. Argos appointed MediaSense to run this latest pitch review.
MediaSense Partner, Ryan Kangisser contributes to Digiday and Cheq’s recent research report, Why Advertisers Turn Off Brand Safety Controls; Marketer Dissatisfaction in an Era of Blunt Tools.
Ryan Kangisser, MediaSense Digital Partner joined a panel at Croud x Microsoft: The Future of Marketing to debate in-housing and the role agencies can still play with those clients seeking greater self-sufficiency and agility.
TikTok It has been downloaded more than one billion times and has mounting influence on youth culture. MediaSense Partner, Ryan Kangisser contributes to a WARC trend snapshot, sharing his views on brand safety.
A view from MediaSense co-founder, Graham Brown for Campaign Magazine on how changes in consumer habits and new competitors are forcing brands to rethink both their marketing and agency models.
A view from Marcus Chomyszyn, MediaSense Digital Manager on Google's latest anti-tracking privacy updates.