Automated processes are basis for doing business in many areas of media, and are on the rise, but with the level of transparency in the programmatic supply chain still problematic, is a more human approach needed? Katja Haars, MediaSense GmbH managing partner, explains why.
"Never have there been more questions surrounding the business model of the big media networks." MediaSense co-founder, Andy Pearch, features in Mediatel special on his expectations for the 2018 media landscape.
Brands are being encouraged to spend in 'premium' media environments - but are they really worth the investment? MediaSense's James Glendennan explores the boom of price premium media.
MediaSense has partnered with the Festival of Media to launch Brand Lab, an education programme for advertisers to help improve their media understanding and marketing capability; become better clients to their media agencies; learn how to create efficient and innovative marketing teams and how to navigate the new media landscape.
Today we launch a new service to help brands improve control and oversight of their digital media performance. DiPA® (Digital Performance Analytics), is a new media evaluation service that helps brands optimise the value, quality and management of their digital media investments.
With brands increasingly in-housing data capabilities as part of a desire to improve customer centricity, Andy Pearch, MediaSense co-founder, looks at one critical element that needs to be addressed: setting the bar for digital media performance.