News & Insights

MediaView – February 2021

Welcome to the February 2021 edition of MediaView, MediaSense’s monthly media and marketing newsletter.


COMvergence Report: Top Three Global Media Reviews of 2020 Managed by MediaSense

Learnings from running large-scale global media pitches during COVID-19 are now being implemented into processes for 2021 and beyond.

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Leonardo Oliveira Q&A: Digital transformation in 2021 and beyond

Newly appointed Digital Strategy Director, Leonardo Oliveira looks at how brands are accelerating yet repurposing digital transformation in 2021.

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Plugging the Revenue Gap – Media ROI and Savings in 2021

Julian Smith looks at how to plug potential revenue gaps with best practice measurement and analytics (via the Crown Commercial Service blog).

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Campaign’s 2021’s TV Advertising Summit: 10 Key Take-homes

“Reimagining TV for a connected future” Matt Chapman looks at the ‘need to know’ take-homes for advertisers.

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Exchange Wire’s 2021 Predictions: Digital Transformation & Automation

Ryan Kangisser contributes to ExchangeWire’s 2021 predictions series.

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Deconstructing Clubhouse

Will Clubhouse be leveraged by marketers beyond an insight, entertainment, or networking platform? Leonardo Oliveira looks at Silicon Valley’s latest unicorn. 

Read overview

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