Welcome to the February 2021 edition of MediaView, MediaSense’s monthly media and marketing newsletter.
CONTENTS:
COMvergence Report: Top Three Global Media Reviews of 2020 Managed by MediaSense
Learnings from running large-scale global media pitches during COVID-19 are now being implemented into processes for 2021 and beyond.
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Leonardo Oliveira Q&A: Digital transformation in 2021 and beyond
Newly appointed Digital Strategy Director, Leonardo Oliveira looks at how brands are accelerating yet repurposing digital transformation in 2021.
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Plugging the Revenue Gap – Media ROI and Savings in 2021
Julian Smith looks at how to plug potential revenue gaps with best practice measurement and analytics (via the Crown Commercial Service blog).
Campaign’s 2021’s TV Advertising Summit: 10 Key Take-homes
“Reimagining TV for a connected future” Matt Chapman looks at the ‘need to know’ take-homes for advertisers.
Exchange Wire’s 2021 Predictions: Digital Transformation & Automation
Ryan Kangisser contributes to ExchangeWire’s 2021 predictions series.
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Deconstructing Clubhouse
Will Clubhouse be leveraged by marketers beyond an insight, entertainment, or networking platform? Leonardo Oliveira looks at Silicon Valley’s latest unicorn.
Read overview