Welcome to the December 2020 edition of MediaView, MediaSense’s monthly media and marketing newsletter.
Wishing Our Clients and Partners a Merry Christmas and a Happy
and Healthy New Year
As an alternative to Christmas Cards, MediaSense are supporting mental health charity, Mind with a charitable donation over the festive period.
MediaSense launches Wave Four of Media 20:20 Research
Study finds media transformation has been accelerated due to COVID-19, with brands having to work in more integrated and consumer centric ways, however agency models are still lagging behind clients’ expectations.
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MediaSense Supports Coca-Cola in Global Agency Media Review
The Coca-Cola Company is undertaking a global media and creative agency review.
Brands Will Be More Selective with Ad Tech Investments:
Q&A with Ryan Kangisser
ExchangeWire talks to Ryan Kangisser about how the pandemic has affected the rate of digital transformation, and how brands will accelerate their efforts around measurement, data, technology, and dynamic content.
Read the Q&A
‘Find Operational Efficiencies’: Nokia’s Handset Marketers Adopt Hybrid Model in Pursuit of Smartphone Marketshare
Ryan Kangisser shares his views with Digiday on how HMD Global, the company that licenses the Nokia brand has turned to its past and it’s taking more control over how its ads are bought.
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MediaSense’s website has been updated for 2021: If you have any questions regarding our programmes for growth please get in touch using the webform, or send us a note: firstname.lastname@example.org