News & Insights

MediaView – December 2021

Welcome to the December 2021 edition of MediaView, MediaSense’s monthly media and marketing newsletter.


The WFA & MediaSense Launch Study Into ‘Working/Non–Working’ As Brands Seek New Approach

MediaSense, in partnership with the WFA are delighted to launch a new study focused on the evolving use of ‘Working/Non-working’ and how digital transformation is accelerating the impetus to create a new taxonomy.  

WFA members can access the report here.

Non-WFA members can request a copy here.

*Please note the report is for advertisers only*

More info.

MediaSense at the ANA – Building a Future-Facing Media Agency Relationship

Is it possible for brands to future-proof their agency relationships? David Strome looks at the explosion of direct or consumer innovation and the almost limitless opportunities for media agencies. 

Read article.

Another Turbulent Year for Facebook, Now Meta: How Should Brands Respond?

Now is the time for brands to put in place effective internal media practices, so they can manage the social media behemoth as it adapts. 

Read article.

Wishing Our Clients and Partners a Merry Christmas and a Happy and Healthy New Year  
MediaSense are supporting WaterAid through a charitable donation this festive season. You can find out more via the short video below:

More info.

MediaSense Talent Shortlisted in Campaign’s Female Frontier Awards

MediaSense are delighted to announce that Associate Performance Director, Charlie Blum and Account Director, Alexis Scott have been shortlisted in the 2022 Female Frontier Awards. 

More info. 

MediaSense in the Press: 

Post-Pandemic Pitching – Q&A with Ryan Kangisser

The Evolving Agency-Client Relationship Is Leading to a Decrease in Reverse Auctions

Pitch News

Bayer / British Airways / Chanel / The Coca-Cola Company / / Dyson / Just Eat / Perrigo

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