Welcome to the December 2021 edition of MediaView, MediaSense’s monthly media and marketing newsletter.
The WFA & MediaSense Launch Study Into ‘Working/Non–Working’ As Brands Seek New Approach
MediaSense, in partnership with the WFA are delighted to launch a new study focused on the evolving use of ‘Working/Non-working’ and how digital transformation is accelerating the impetus to create a new taxonomy.
WFA members can access the report here.
Non-WFA members can request a copy here.
*Please note the report is for advertisers only*
MediaSense at the ANA – Building a Future-Facing Media Agency Relationship
Is it possible for brands to future-proof their agency relationships? David Strome looks at the explosion of direct or consumer innovation and the almost limitless opportunities for media agencies.
Another Turbulent Year for Facebook, Now Meta: How Should Brands Respond?
Now is the time for brands to put in place effective internal media practices, so they can manage the social media behemoth as it adapts.
Wishing Our Clients and Partners a Merry Christmas and a Happy and Healthy New Year
MediaSense are supporting WaterAid through a charitable donation this festive season. You can find out more via the short video below:
MediaSense Talent Shortlisted in Campaign’s Female Frontier Awards
MediaSense are delighted to announce that Associate Performance Director, Charlie Blum and Account Director, Alexis Scott have been shortlisted in the 2022 Female Frontier Awards.
MediaSense in the Press: