MediaSense's sixth and latest wave of Media 2025 research finds the media and advertising landscape in the ‘next phase of its evolution’ as global media leaders now look to data, AI and a more collaborative client-agency approach to navigate an era of rapid change and drive efficiencies in transformation. Transformation is progressing, but for many, it is still in its infancy with organisational structure cited as is the biggest blocker to transformation
16 April 2024Released in March 2022, wave five discovered that brands had become ambitious – looking to evolve into more self-sufficient, data and integrated consumer-centric organisations. Current progress was varied, with brands running at different speeds, and in a constant state of transformation. Just 11% of global CMOs were confident that they had completed their digital transformation journey.
23 October 2023Released in November 2021, Wave Four of MediaSense’s Media 20:20 research found CMOs believing they were too slow in transforming their media models. The report has an over-arching theme of self-sufficiency with advertisers looking to drive efficiency in their media models.
23 October 2023MediaSense are delighted to share the second guide in our MediaSense Insights series, looking at the key stages in a pitch management process – covering the milestones for advertisers to consider before running a pitch.
23 October 2023MediaSense experts have authored a guide focusing on the complexities in appointing a new media agency – covering the key milestones and workstreams to enable a seamless strategy for transition.
06 February 2024With the increasing volume and value of proprietary media traded, MediaSense releases a timely and objective report – discussing potential benefits and best practice for advertisers.
23 October 2023As featured in Ad Age, Digiday & Campaign, MediaSense’s global media agency study on how current pitch practices can be improved, and specifically how the evaluation criteria (used for selection) could change to drive greater differentiation and impact.
23 October 2023Join over 1500+ MediaView newsletter subscribers. Regular insights designed for CMOs, Media & Marketing Leads and Digital Experts.
23 October 2023The agency ecosystem is having to reinvent itself. Research from MediaSense & the WFA, finds an overwhelming proportion of major multinational brands looking to improve their agency model - with just 11% of respondents believing their current agency model fits their future needs.
23 October 2023The largest study of its kind, a joint WFA and MediaSense report examining the challenges in global media talent management and retention.
23 October 2023A WFA & MediaSense study amongst the WFA network, revealing a huge appetite to evolve the conventional ‘working / non-working’ methodology to better address the constantly evolving marketing landscape.
23 October 2023Providing marketers with a unique opportunity to meet leading start-ups and scale-ups across a range of emerging MarTech disciplines – our innovation sessions take place quarterly.
23 October 2023 Watch previous sessions and sign-up for incoming events