Media 2025 Wave Six
MediaSense's sixth and latest wave of Media 2025 research finds the media and advertising landscape in the ‘next phase of its evolution’ as global media leaders now look to data, AI and a more collaborative client-agency approach to navigate an era of rapid change and drive efficiencies in transformation. Transformation is progressing, but for many, it is still in its infancy with organisational structure cited as is the biggest blocker to transformation
16 April 2024