What we do

Analytics

As media planning and buying practices are adapting to become more performance-based and outcome-focussed, so must the media auditing process. Our audit and analytics capability has been built to navigate this evolution and the challenges of a more fragmented media ecosystem to maximise addressability and provide more relevance, value and insight.

Our DIPA™ Platform and its agile technology stack flexes to individual communications goals and derives insights across all channels forms of media data quickly and rigorously, providing customised reporting with high quality data visualisations and dashboards.

Programmes

Tracking

Our core audit and governance toolkit ensures rigorous accountability across all paid media channels and markets, underpinned by methodologies delivered by subject matter experts, via high-quality reports and dashboards.

Deep-dive

A suite of bespoke tools, databases and analyses, configured to delve deeper into media data to mitigate risk and uncover greater opportunities for optimisation and incremental value gains.

advanced analytics

This transformational programme deploys machine learning for advanced advertisers who want to take more hands-on control of their media investments and step-change the oversight and performance of their media.

Key questions we answer

How do I hold my agency accountable for the performance of our media?

How can I drive greater productivity from our media investments?

What KPIs should I be measuring in the short and long term?

Learn more about the future of auditing, analytics and media measurement in our latest Media 20:20 report.

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