Analytics

As media planning and buying practices are adapting to become more performance-based and outcome-focussed, so must the media auditing process. Our audit, analytics and compliance capabilities have been built to navigate this evolution and the challenges of a more fragmented media ecosystem to maximise addressability and provide more relevance, value, and insight.

MediaSense are leaders and innovators in digital media measurement. Our next generation DIPA Platform derives insights across all digital channels and forms of media, processing data quickly and rigorously and providing customised reporting with visualisations and dashboards.

Programmes for Marketers

Tracking

Our core audit and governance toolkit ensures rigorous accountability across all paid media channels and markets, underpinned by methodologies delivered by subject matter experts, via high-quality reports and dashboards.

Deep-dive

A suite of bespoke tools, databases and analyses, configured to delve deeper into media data to mitigate risk and uncover greater opportunities for optimisation and incremental value gains.

advanced analytics

This transformational programme deploys machine learning for advanced advertisers who want to take more hands-on control of their media investments and step-change the oversight and performance of their media.

compliance

Our comprehensive audit services are specifically designed to assess if an agency is complying with the key financial and commercial terms of your contractual relationship, providing governance, accountability and transparency over your agency.

Key questions we answer

How do I hold my agency accountable for the performance of our media?

How can I drive greater productivity from our media investments?

What KPIs should I be measuring in the short and long term?

How can I verify that my marketing spend is managed according to our contract terms?

Talk to our team about optimising your media performance measurement.

Get in touch

Learn more about the future of auditing, analytics and media measurement in our latest Media 2025 report.

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