News & Opinion
In, out, shake it all about
To deliver better outcomes for their clients, it seems media agencies will need to get used to ceding more control. Andy Pearch looks into the cost of transparency.13 August 2015
Ad fraud: does anyone know how big a problem it even is?
The scale of online ad fraud is simply unknowable, according to the IAB – one of the key organisations tasked with helping put the issue right.26 February 2015
Horses for courses our article featured on M&M Global today
When a client makes the decision to review their media agency relationship; the question quickly turns to how to manage it: done well, it’s a significant undertaking: done badly, advertisers will repent in leisure! Caveat emptor has never been truer.11 November 2014
Does online advertising have an image problem?
While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards.11 September 2014
MediaSense feature in Marketing Week – Worlds biggest brands rapidly moving programmatic away from agencies
The MediaSense view on why he worlds biggest brands are rapidly moving programmatic away from agencies.04 September 2014
Gaining better digital media performance
Granular analysis of digital media performance gives greater results. Our DiPA™ use cases outling the types of results being achieved by our clients.14 December 1970
Co-op’s unswerving journey to Growth
MediaSense are proud to have supported Co-op Group’s media pitch, focused on selecting a new agency partner to unify their diverse family of businesses to become ‘One Co-op’.12 December 1970