News & Insights

Reimagining The Future Marketing Operating Model

Tech-enabled, consumer-centric & measurement-driven. Jack Shearring looks at the marketing operating model of the future.

Opinion

Why 2024 is the Year of Effectiveness

Against a backdrop of market volatility and the battle for purpose, relevance and attention, there is more acceptance for media to be treated as a source of growth. Brands are increasingly looking to pivot their approach from efficiency to effectiveness. Dan Brown explains.

Opinion

LEAD 2024: Responsible Growth, Trust in Advertising & Investment in Talent

MediaSense UK Business Director, Ian Anders, summarises key themes from last week’s Advertising Association LEAD 2024 conference in conjunction with ISBA and the IPA.

Opinion

Navigating the 2024 US Election

Discover the challenges and opportunities for advertisers and their agencies as they navigate the media frenzy surrounding the 2024 US Election.

Opinion

Is In-Housing Still the Answer to Help Drive Efficiencies?

Leonardo Oliveira - Digital Strategy Director, explores the efficiency debate related to in-housing and how this has evolved since the pandemic.

Opinion

IAB Connected Commerce: Key Take-Homes

Kelly O'Neill, Digital Director, summarises the main take-aways from the Interactive Advertising Bureau's first 'Connected Commerce Summit'.

Opinion

Limiting YouTube Ad Wastage – Key Considerations for Advertisers to be Seen & Heard

Recent findings by Adalytics re-enforce the need for ad-quality due diligence to limit wastage – Victoria Jarecka looks at the key considerations for advertisers

Opinion

Media 360: Cross Media Measurement, Brand vs. Performance & Trust in Advertising

MediaSense UK Business Director, Ian Anders, summarises the key themes from Campaign's latest Media 360 event

Opinion

MediaSense Insights: Proprietary Media – Best Practice for Advertisers

MediaSense launches MediaSense Insights - a series of short-form, single-topic reports. The first instalment looks at the challenges and opportunities in the use of Proprietary Media.

News

MediaView – May 2023

Research into the future of agency models, session four of MediaSense's Innovation Session & MediaSense at the ANA. MediaSense's May newsletter is now live.

Opinion

“We Only Know What We Know” – Why Media Auditing is About to Enter its Renaissance Period

Media audit programmes have become outdated, designed to benefit auditor and agency, not business & brand growth. Brands are seeking change.

Opinion

Reflections on the 2023 ANA Media Conference

Media Measurement, Effectiveness and Diversity: David Strome reflects on the key learnings from the 2023 ANA Media Conference.