News & Opinion
Changing of the guard – why digital media deserves a better audit
The advent of digital technology is transforming media buying; from a transactional activity into project management. A digital media buyer can make a huge impact on the eventual outcome of a campaign - the difference between excellence and failure is determined by the buyer’s ability to optimise five key levers.30 November 2016
MediaSense judge Grand Prix for CMA International Content Marketing Awards
"The integrated use of media, data and technology to power the creation and delivery of content ideas has been truly fascinating." Graham Brown, co-founder, was invited to be part of the judging panel for the CMA International Content Marketing Awards 2016 Grand Prix prize.18 November 2016
MediaSense 'Code of Practice' can help deliver more trusting and transparent industry relationships
Recent comments on the ANA transparency report by Irwin Gotlieb, global chairman of GroupM, highlighted the need for an industry Code of Practice. MediaSense recently published guidelines for advertisers, media agencies, buying groups and media advisors to pledge greater transparency for all parties involved.31 October 2016
TV Advertising – Still resilient or existentially challenged?
2016 “The Year of Mobile” will be remembered as the year the digital behemoths turned their guns on TV. Another week, another piece of research or PR is published which beats the brow of TV advertising as an ‘old fashioned and out-dated’ media. While TV often faces new and significant challenges from digital competitors these threats can be over-stated.31 October 2016
Is your media audit doing more harm than good?
Campaign results have never been more instantaneous, readable and actionable, YET media auditing is still measured in the same way it was over 40 years ago. Many brands are questioning its value, for two reasons - you’re being conditioned and you’re limiting your performance. So what’s the alternative? Modern day performance management is about setting FIVE tests and challenges for your media agency.31 October 2016
95/5 – There’s more to media than transparency
Another day, another article on media transparency. It’s a hot topic understandably, but it’s not the only game in town.18 October 2016
Five questions marketers need to ask their media partners now
Ryan Kangisser, digital partner of global media advisory firm MediaSense, provides five key questions that marketers should take to their agencies if they want to gain greater transparency in their relationship.26 September 2016
Dentsu notifies client Toyota of "irregularities" around media transactions in Japan
Graham Brown, co-founder & director of MediaSense, gives his opinion to AdAge on transparency issues within the Japanese media industry23 September 2016
10 essential media 'to-do's' for marketers in 2017
As you develop your plans for 2017, we’ve prepared a top 10 list of media ‘to-do’s’ for marketers. You will be making many strategic decisions but this list is designed to ensure you're better equipped to fully optimise your media budgets in 2017.20 September 2016
Graham Brown judges Campaign Media Awards 2016
Graham Brown, Director and Co-Founder of MediaSense has been asked to be part of the judging panel for this year's Campaign Media Awards.12 September 2016
Whose conflict is it anyway?
The fundamental issue which lies at the heart of the ANA’s recent Media Transparency Report is this: media agencies have failed to manage conflicts of interest which have arisen by virtue of their position in the media value chain.06 September 2016