News & Insights

MediaSense Supports Just Eat in Global Media Review

Just Eat has consolidated its global media buying and planning with IPG Mediabrands’ UM, following a two-way competitive pitch against fellow incumbent, Carat.

UM will manage Just Eat media accounts in 21 countries, with a remit that includes above-the-line media campaigns.

MediaSense Business Director, James Ganio on the announcement: “It’s a privilege for MediaSense to continue to work with Just Eat and to support the business in its latest global media review. 2021’s merger brought together a new set of requirements; finding a future-facing agency partner to help drive media planning and buying across the organisation’s expanded network of countries. Congratulations to the UM team on the win.”

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