Just Eat Takeaway.com has consolidated its global media buying and planning with IPG Mediabrands’ UM, following a two-way competitive pitch against fellow incumbent, Carat.
UM will manage Just Eat Takeaway.com media accounts in 21 countries, with a remit that includes above-the-line media campaigns.
MediaSense Business Director, James Ganio on the announcement: “It’s a privilege for MediaSense to continue to work with Just Eat Takeaway.com and to support the business in its latest global media review. 2021’s merger brought together a new set of requirements; finding a future-facing agency partner to help drive media planning and buying across the organisation’s expanded network of countries. Congratulations to the UM team on the win.”
MediaSense Supports Just Eat Takeaway.com in Global Media Review
08 October 2021,