News & Insights

Bayer Consolidates Global Media Account Into MediaCom

Pharmaceutical giant Bayer has awarded MediaCom its $800 million global media planning and buying account following a competitive review.

MediaSense Partner, Client Operations, Eva Landuyt on the Bayer announcement: “It has been a privilege for MediaSense to support Bayer in their global media agency selection. Bayer had a clear vision for an agency partner to support its data-driven, digital transformation ambitions. All participating agencies showcased great capabilities, dedication and agility throughout the process – congratulations to the MediaCom team on the selection.”

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