News & Insights

Posts tagged: Campaign

Campaign Interview – Jamie Posnanski: ‘The Holding Company Model Has Been Broken for a Long Time’

In an exclusive Q&A with Campaign Asia, MediaSense CEO, Jamie Posnanski discusses the challenges global brands face due to fragmented agency networks & the surge of specialist marketing suppliers.

Opinion

Campaign’s Year Ahead Event: Embracing Change in 2025

At Campaign's 'Year Ahead' Breakfast Briefing, industry leaders across brands, media owner and media & creative agencies gathered to discuss the way forward in a world marked by geopolitical tensions, rapid technological evolution, and shifting consumer expectations.

News

Deadline Open for Agency of the Year Awards

Submissions for the Campaign Middle East’s 2024 Agency of the Year awards are now open.

News

The Ethical Dilemma of Pitching: Should Agencies Charge for their Pitches?

Hannah Kimuyu, Managing Director at Brave Bison writes for Campaign - discussing the ethical dilemma of charging for pitching

News

MediaSense Talent Listed as Media Week 30 Under 30 Winner

MediaSense are delighted to announce that Claire Cuenot has been listed as a winner in Media Week's 30 Under 30 Awards!

News

MediaView – February 2024

Rethinking the media agency model, the US Election through the advertiser lens and navigating a media agency transition. MediaSense's February 2024 newsletter is now live.

News

Campaign’s Breakfast Briefing: A Focus on Efficiency, Measurement & Collaboration

Richard Tudor summarises Campaign's 2024 'Breakfast Briefing' event, revealing that this year will require an increased focus on measurement and collaboration to support growth.

Opinion

Media 360: Cross Media Measurement, Brand vs. Performance & Trust in Advertising

MediaSense UK Business Director, Ian Anders, summarises the key themes from Campaign's latest Media 360 event

News

MediaView – February 2023

Senior hire news, overviews of The Advertising Association, The IPA & ISBA’s LEAD summit & Campaign's Breakfast Briefing plus the questions advertisers should consider before serving advertising on sites with A.I or ‘farmed’ content.

News

MediaSense Listed in Campaign’s Best Places to Work 2022

MediaSense are delighted to be listed for a consecutive year in Campaign’s ‘Best Places to Work’ programme.

News

MediaView – December 2021

WFA & MediaSense launch new study into ‘Working/Non–Working’, the team present at the ANA and Charlie Blum and Alexis Scott are both shortlisted for the 2022 Female Frontier awards.

News

MediaSense Listed in Campaign’s Best Places to Work 2021

As the COVID-19 pandemic turned office life upside down and pushed employee wellbeing to the fore, Campaign’s Best Places to Work survey reveals which companies met the challenge.