Posts tagged: Agency Selection
Brands are turning to LinkedIn for agency searches, but expert guidance remains crucial for securing the right fit.
Ryan Kangisser comments on the dominance in EMEA global media spend across 2024.
Intermediaries comment on VoxComm's latest op-ed, which warns that agencies paying for pitch opportunities could undermine fair competition and limit advertisers' choices.
Ryan Kangisser comments on global independent agency PMG reclaiming the top spot in Campaign's final 2024 indie media rankings.
Ryan Kangisser joins the Media Leader podcast to discuss the key themes and reaction to the Future of Agency Remuneration report.
The appointment follows Omnicom buying IPG Mediabrands' parent-company Interpublic, to create a “premier marketing and sales company".
AA appoints the7Stars and Jellyfish to manage its media space in the UK in MediaSense supported pitch.
Omnicom’s plan to acquire Interpublic Group has shaken the advertising industry, adding potential uncertainty to ongoing and upcoming agency reviews.
Ad Age reports on Johnson & Johnson awarding its media business to WPP.
Ryan Kangisser comments on the need for agencies to find the right balance in explaining AI to marketers during pitches.
Ryan Kangisser comments on the Danish brick-maker building up its in-house media buying capabilities.
Kellanova reappoints Carat as its European media agency.
