Following a competitive pitch process, Perrigo has appointed WPP’s data and technology specialist Acceleration to provide consultancy & support as they continue to progress with their Digital in-housing ambitions.
Wavemaker will continue in its current position as Perrigo’s media agency across 25+ European markets.
MediaSense Digital Strategy Director, Leonardo Oliveira on the announcement: ‘It’s a privilege for MediaSense to work with Perrigo and to support the business in achieving their digital in-housing ambitions – all participating agencies showcased world-class digital transformation capabilities throughout the pitch process – congratulations to the Wavemaker & Acceleration teams on the win.