News & Insights

News

IAB UK’s 2024 Digital Adspend Report Launches

The report offers insights into the digital advertising market's performance during 2024, with research conducted by MediaSense.

News

Barb Appoints MediaSense & Snowflake for New Barb Data Hub

Barb, the industry’s standard for understanding what people watch, announces its collaboration with MediaSense & Snowflake for the Barb Data Hub.

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MediaView – November 2024

R3 Acquisition, Agency Remuneration Study launches & Mastering an Award Winning Media Entry. MediaSense's November newsletter is now live.

News

IAB UK’s H1 2024 Digital Adspend Report Launches

The report offers insights into the digital advertising market's performance during the first half of the year, with research conducted by MediaSense.

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MediaView – October 2024

Q&A with Sam Tomlinson - Chief Client Officer, Future Marketing Operating Models & Guide to Audience Extension Networks. MediaSense's October newsletter is now live.

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‘Remain Vigilant’: Sam Tomlinson Reflects on Transparency Study

A Media Leader Q&A on ‘game-changing’ transparency research with Sam Tomlinson.

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MediaView – July 2024

PwC Acquisition news, Media 2025 Webinar and Agency Remuneration Study launches in Cannes. MediaSense's July newsletter is now live.

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Media 2025: Wave 6 – Key Findings Webinar

MediaSense's most recent webinar covered the key themes from the latest wave of our latest landmark research study, Media 2025: Wave 6.

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Adalytics Report & Colossus SSP Claims: Questions for Advertisers, Agency & Ad Verification Partners

Following an Adalytics report questioning the accuracy and transparency of Colossus SSP's metrics, Jamie Richards outlines the key questions advertisers should be asking.

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MediaView – May 2024

Media 2025 launches, Future of Agency Remuneration, 2024 The Year of Effectiveness and more. MediaSense's May 2024 newsletter is now live.

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Practical Steps Advertisers Can Take to Avoid Made for Advertising (MFA) Sites – 2024 Update

A year after issues with MFA sites were first exposed, Marie Peters provides a timely update on MFA best practice for advertisers.

News

Media 2025 Research Programme – Wave 6 Launches: 71% of Brands Believe Organisational Structure is the Biggest Blocker to Transformation

A continuation of 10 years of landmark research, capturing industry insights and perspectives from both brands and agencies. Our latest 2024 report focuses on transformation, measurement, agency partnerships & talent.