News & Opinion
Posts tagged: Analytics
Facing up to a crisis of confidence: Where do brands, agencies & tech go from here
The very public 'Big brands fund terror' investigation in The Times has shaken the media industry once again, but rather than talking around the issues and worry about them shouldn't we be tackling them? Ryan Kangisser writes exclusively for ExchangeWire on how brands need to not only acknowledge the problem but the steps they need to take to tackle this crisis of confidence.16 February 2017
How P&G's charter will change the media landscape
In light of P&G's Marc Pritchard media transparency charter, Andy Pearch features in Campaign highlighting what he expects will happen next and how the decision will change the media landscape for the better.06 February 2017
Is your media audit doing more harm than good?
Campaign results have never been more instantaneous, readable and actionable, YET media auditing is still measured in the same way it was over 40 years ago. Many brands are questioning its value, for two reasons - you’re being conditioned and you’re limiting your performance. So what’s the alternative? Modern day performance management is about setting FIVE tests and challenges for your media agency.31 October 2016
Be careful what you wish for
Media agencies have always trodden a fine line between neutrality and self-interest, in their hybrid role as investment advisers and commercial traders. But as they vie for the pivotal role in brand communications management, they appear to be putting this status in jeopardy as they continue on their path of self-imposed metamorphosis from buyer to vendor. This article explores the new dynamic emerging between client and agency.01 June 2016
Jekyll or Hyde? You decide
The opportunity for growth for media agencies – the adaptation and distribution of dynamic content - is likely to be at the expense of the creative sector. Andy Pearch, MediaSense Co-founder and Director outlines changes in advertising technology.29 October 2015
Ad fraud: does anyone know how big a problem it even is?
The scale of online ad fraud is simply unknowable, according to the IAB – one of the key organisations tasked with helping put the issue right.26 February 2015
Does online advertising have an image problem?
While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards.11 September 2014