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TViQ™ Weekly Performance – Week 38

 

The BMW Mini campaign tops week 38. The media, bought by Wavemaker, delivered an iQ Score of 99 – the best performing campaign of the week. Ford Focus came second with an iQ score of 96.

Beyond the motor category retailers performed well, with technology and appliance retailer AO scoring an impressive iQ score of 94. John Lewis Partnership and TK Maxx gained momentum and made up the top five, with iQ scores of 93 and 91 respectively.

The table below shows this week’s top performing UK TV Campaigns:

Brand

Campaign

Sector

iQ Score

BMW GB Mini Automotive 99
Ford Motor Company Ford Focus Automotive 96
AO AO.com Technology & Appliances 94
John Lewis Partnership John Lewis Department Store Retail 93
TK Maxx TK Maxx Retail 91
Seat Seat Ateca Automotive 90
Direct Line Direct Line Landlord Insurance Finance & Insurance 90
Rightmove Rightmove.co.uk Real Estate 88
NFU Mutual NFU Mutual Finance & Insurance 88
Coca-Cola GB Coca-Cola Zero Sugar Food & Beverage 88

 

To find out more about TViQ Scores, or for a live demo of TViQ, get in touch: mario.yiannacou@media-sense.com

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