The BMW Mini campaign tops week 38. The media, bought by Wavemaker, delivered an iQ Score of 99 – the best performing campaign of the week. Ford Focus came second with an iQ score of 96.
Beyond the motor category retailers performed well, with technology and appliance retailer AO scoring an impressive iQ score of 94. John Lewis Partnership and TK Maxx gained momentum and made up the top five, with iQ scores of 93 and 91 respectively.
The table below shows this week’s top performing UK TV Campaigns:
|Ford Motor Company||Ford Focus||Automotive||96|
|AO||AO.com||Technology & Appliances||94|
|John Lewis Partnership||John Lewis Department Store||Retail||93|
|TK Maxx||TK Maxx||Retail||91|
|Direct Line||Direct Line Landlord Insurance||Finance & Insurance||90|
|NFU Mutual||NFU Mutual||Finance & Insurance||88|
|Coca-Cola GB||Coca-Cola Zero Sugar||Food & Beverage||88|
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