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TViQ™ Weekly Performance – Week 39

 

Chanel secures the number one slot in week 39, delivering an iQ Score of 99. The Gabrielle Fragrance ad, bought by Plus (Mindshare), was the best performing campaign of the week. Toyota followed with an iQ score of 97.

Lancôme also performed well with the La Vie Est Belle Fragrance campaign, with and iQ Score of 96. Apple had two campaigns feature in the Top 10, with the iPhone in fourth (iQ Score of 95) and the Watch in ninth (90).

The table below shows this week’s top performing UK TV Campaigns:

Brand

Campaign

Sector

iQ Score

Chanel Gabrielle Fragrance Health & Beauty 99
Toyota Toyota CH-R Automotive 97
Lancôme La Vie Est Belle Fragrance Health & Beauty 96
Apple Apple iPhone Technology & Appliances 95
Ford Ford Focus Automotive 93
Audi Audi e-tron Automotive 93
Nissan Nissan Leaf Automotive 92
AO AO.com Retail 91
Apple Apple Watch Technology & Appliances 90
Citroën Citroën C3 Aircross Compact SUV Automotive 90

 

To find out more about TViQ Scores, or for a live demo of TViQ, get in touch: mario.yiannacou@media-sense.com

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