News & Insights

Posts tagged: Analytics

MediaView – July 2024

PwC Acquisition news, Media 2025 Webinar and Agency Remuneration Study launches in Cannes. MediaSense's July newsletter is now live.

10 July 2024

News

Media 2025: Wave 6 – Key Findings Webinar

MediaSense's most recent webinar covered the key themes from the latest wave of our latest landmark research study, Media 2025: Wave 6.

03 July 2024

News

Adalytics Report & Colossus SSP Claims: Questions for Advertisers, Agency & Ad Verification Partners

Following an Adalytics report questioning the accuracy and transparency of Colossus SSP's metrics, Jamie Richards outlines the key questions advertisers should be asking.

16 May 2024

News

MediaView – May 2024

Media 2025 launches, Future of Agency Remuneration, 2024 The Year of Effectiveness and more. MediaSense's May 2024 newsletter is now live.

08 May 2024

News

Practical Steps Advertisers Can Take to Avoid Made for Advertising (MFA) Sites – 2024 Update

A year after issues with MFA sites were first exposed, Marie Peters provides a timely update on MFA best practice for advertisers.

07 May 2024

News

Media 2025 Research Programme – Wave 6 Launches: 71% of Brands Believe Organisational Structure is the Biggest Blocker to Transformation

A continuation of 10 years of landmark research, capturing industry insights and perspectives from both brands and agencies. Our latest 2024 report focuses on transformation, measurement, agency partnerships & talent.

16 April 2024

News

In the Press: Marketing’s Quest for Digital Ad Transparency

Industry views on the challenges that need to be overcome to achieve marketers' renewed goal for digital transparency, with commentary from Ryan Kangisser.

28 March 2024

Opinion

Why 2024 is the Year of Effectiveness

Against a backdrop of market volatility and the battle for purpose, relevance and attention, there is more acceptance for media to be treated as a source of growth. Brands are increasingly looking to pivot their approach from efficiency to effectiveness. Dan Brown explains.

23 February 2024

News

In the Press: AdTech Contract Ownership

More brands are looking to directly handle their AdTech contracts in order to gain greater oversight of their supply chains, despite this typically being handled by agencies.

08 January 2024

News

MediaView – September 2023

Revolutionising the agency model, managing a successful pitch process & the latest in Adtech innovations. MediaSense's September newsletter is now live.

29 September 2023

Opinion

IAB Connected Commerce: Key Take-Homes

Kelly O'Neill, Digital Director, summarises the main take-aways from the Interactive Advertising Bureau's first 'Connected Commerce Summit'.

28 September 2023

Opinion

Limiting YouTube Ad Wastage – Key Considerations for Advertisers to be Seen & Heard

Recent findings by Adalytics re-enforce the need for ad-quality due diligence to limit wastage – Victoria Jarecka looks at the key considerations for advertisers

13 July 2023