Kelly O'Neill, Digital Director, summarises the main take-aways from the Interactive Advertising Bureau's first 'Connected Commerce Summit'.
Recent findings by Adalytics re-enforce the need for ad-quality due diligence to limit wastage – Victoria Jarecka looks at the key considerations for advertisers
MediaSense UK Business Director, Ian Anders, summarises the key themes from Campaign's latest Media 360 event
MediaSense launches MediaSense Insights - a series of short-form, single-topic reports. The first instalment looks at the challenges and opportunities in the use of Proprietary Media.
Research into the future of agency models, session four of MediaSense's Innovation Session & MediaSense at the ANA. MediaSense's May newsletter is now live.
Media audit programmes have become outdated, designed to benefit auditor and agency, not business & brand growth. Brands are seeking change.
An accountant and an analyst explain what makes marketing spend vulnerable to cuts and how to justify the value of brand advertising to the CFO.
Media Measurement, Effectiveness and Diversity: David Strome reflects on the key learnings from the 2023 ANA Media Conference.
Jamie Richards looks at the considerations when serving advertising onto sites with A.I or ‘farmed’ content.
Recently released in a research preview by OpenAI, Brian Akperi explains the potential power of ChatGPT for search, brands & developers.
Ian Whittaker and Sam Tomlinson discuss the language of the CFO for success in the boardroom.
Dan Brown and Leonardo Oliveira explore in-housing requirements and recommendations following a visit to Campaign's In-housing Summit 2022.
