Posts tagged: Ryan Kangisser
MediaSense launches ‘Pitch Smart’ – a global media agency study on how current pitch practices can be improved, and specifically how the evaluation criteria (used for selection) could change to drive greater differentiation and impact.
We are proud to announce that MediaSense has been appointed as the Media Transformation partner to the World Federation of Advertisers (WFA).
ISBA Partners reflect on what they think marketing will look like in 2023, with commentary from Ryan Kangisser noting 2023 as a year of ‘less talk and more action’.
Digiday explores what solutions surrounding cost-effectiveness have started to arrive, given the shifts in Ad-Industry budgets.
Digiday looks at the changes in media consumption and how these changes have brought about ‘lo-fi rebundling'.
Digiday reports on industry budget shifts as a recession looms. Ryan Kangisser, Managing Partner, Strategy at MediaSense contributes.
Digiday's Michael Burgi looks at the state of media buying briefing with commentary from Ryan Kangisser, Managing Partner, MediaSense.
Findings from the largest study into Global Media Talent, run in partnership with the World Federation of Advertisers.
MediaSense were delighted to reveal some of the key headlines and take part in a panel discussion onsite at Cannes.
Digiday reports on the current wave of economic decline and uncertainty.
Digiday reports on cost conscious consumers and the restrictive economy.
MediaSense will feature in the Masters Sessions, sharing key learnings from the latest wave of MediaSense’s Media 20:20 program, Media 2025.
