News & Insights

‘Forecasts on Quicksand’: Ad Spending Slows as Advertisers Wade Through Economic Uncertainty

With the current wave of economic decline and uncertainty, Digiday reports on the big questions for many marketers – many asking how gruelling it will ultimately become and how they can endure it.

Ryan Kangisser, Managing Partner for Strategy at MediaSense comments, discussing marketing ROI:

“There is an increased focus from advertisers on channels that appear (correctly or not) to drive increased return on investment — however this is measured” “This at the expense of test and learn activity versus channels that are proven ‘bankers.’”

Read the full feature here.

First featured 09/06/2021

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