With the current wave of economic decline and uncertainty, Digiday reports on the big questions for many marketers – many asking how gruelling it will ultimately become and how they can endure it.
Ryan Kangisser, Managing Partner for Strategy at MediaSense comments, discussing marketing ROI:
“There is an increased focus from advertisers on channels that appear (correctly or not) to drive increased return on investment — however this is measured” “This at the expense of test and learn activity versus channels that are proven ‘bankers.’”
Read the full feature here.
First featured 09/06/2021