News & Opinion

News

MediaSense in the Press – The Coronavirus Crisis is Marketing’s Ultimate A/B Test

MediaSense Managing Partner, Strategy, Ryan Kangisser shares his views on zero-based budgeting during the Coronavirus Crisis. 

26 May 2020

News

WFA Webinar: Agency Management During and After the COVID-19 Crisis

Hear about COVID-19’s impact on agency management and how client-agency partnerships are now expected to evolve and adapt. Join Ryan Kangisser, MediaSense Manager Partner, Strategy and Lucinda Peniston-Baines, The Observatory International Owner & Managing Partner for an interactive WFA panel.

11 May 2020

News

MediaSense in the Press – ‘Companies are in freeze mode’: Coronavirus crisis strains ad tech licensing model

A view from Ryan Kangisser, MediaSense Managing Partner on how non-essential software and ad tech fees will become impacted in the current climate.

06 April 2020

News

Marketing Strategy for Multilingual Digital Content

Ryan Kangisser, MediaSense Partner contributes to The Telegraph Media Group’s “Great British Business Campaign” video series sharing his views on the increasing importance of localisation in performance marketing.

29 July 2019

News

MediaWeek Awards – Ryan Kangisser Joins Judging Panel

Ryan Kangisser, MediaSense Partner, Digital joins the 2019 MediaWeek Awards judging panel.

22 July 2019

News

MediaSense at Croud x Microsoft: The Future of Marketing

Ryan Kangisser, MediaSense Digital Partner joined a panel at Croud x Microsoft: The Future of Marketing to debate in-housing and the role agencies can still play with those clients seeking greater self-sufficiency and agility.

31 May 2019

News

ExchangeWire’s MadTech podcast – Ryan Kangisser Discusses Google’s Ads.txt Inventory, Altice-Cheddar and P&G Purchasing DTC Brands

In episode 28 of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ryan Kangisser, Partner, MediaSense.

03 May 2019

News

MediaView – April 2019

In the April edition of MediaView we cover 10 challenges for media In-sourcing, deconstruct intelligent tracking prevention, look at how to avoid digital advertising burn out and review the key themes from the recent ANA Media Conference.

25 April 2019

News

MediaSense at the ANA Media Conference 2019 – We Need to Talk About the Brand

Ryan Kangisser, MediaSense Partner, Digital shares his views on the ANA Media Conference 2019.

17 April 2019

News

Social media is harming children – should brands intervene?

Do brands have the same duty of care, given that advertisers fund the platforms in question? Ryan Kangisser, Digital Partner, shares his views with Mediatel on brand responsibilities for social media addiction.

21 August 2018