News & Opinion

Posts tagged: Ryan Kangisser

ISBA & Infectious Media Report – Why Digital Transformation of Media is Defining its Future

Ryan Kangisser contributes to ISBA and Infectious Media’s latest report- investigating the next wave of digital transformation.

21 June 2021

News

Podcast: Teads Talks – Data Driven Marketing

MediaSense Managing Partner, Strategy, Ryan Kangisser is a guest on the Teads Talks podcast.

12 January 2021

News

MediaSense in the Press: Taking Remuneration Seriously – The Time Has Come

MediaSense Managing Partner, Strategy, Ryan Kangisser shares his views on agency remuneration in 2021.

04 January 2021

Opinion

Brands Will Be More Selective with Ad Tech Investments: Q&A with Ryan Kangisser

ExchangeWire talks to Ryan Kangisser, Managing Partner, MediaSense, about how the pandemic has affected the rate of digital transformation, and how brands will accelerate their efforts around measurement, data, technology, and dynamic content.

04 December 2020

News

MediaSense Presents at Recent WFA Media Forum on Media Transformation

MediaSense recently presented at the WFA Media Forum on Media Transformation. Ryan Kangisser joined Global Head of Digital at Coca-Cola, Anthony Martinez to discuss Coca-Cola's transformation journey over the last 18 months.

30 September 2020

Opinion

The Digital Media Challenges of a Decade Ago are Still Here

Ryan Kangisser joined MediaSense in 2010 to build a scalable digital advisory offering to brands. MediaView talks to Ryan about his 10 year milestone and his observations of an ever-evolving media ecosystem.

29 July 2020

News

MediaSense in the Press – The Coronavirus Crisis is Marketing’s Ultimate A/B Test

MediaSense Managing Partner, Strategy, Ryan Kangisser shares his views on zero-based budgeting during the Coronavirus Crisis.

26 May 2020

News

WFA Webinar: Agency Management During and After the COVID-19 Crisis

Hear about COVID-19’s impact on agency management and how client-agency partnerships are now expected to evolve and adapt. Join Ryan Kangisser, MediaSense Manager Partner, Strategy and Lucinda Peniston-Baines, The Observatory International Owner & Managing Partner for an interactive WFA panel.

11 May 2020

News

MediaSense in the Press – ‘Companies are in freeze mode’: Coronavirus crisis strains ad tech licensing model

A view from Ryan Kangisser, MediaSense Managing Partner on how non-essential software and ad tech fees will become impacted in the current climate.

06 April 2020

News

Marketing Strategy for Multilingual Digital Content

Ryan Kangisser, MediaSense Partner contributes to The Telegraph Media Group’s “Great British Business Campaign” video series sharing his views on the increasing importance of localisation in performance marketing.

29 July 2019

News

MediaWeek Awards – Ryan Kangisser Joins Judging Panel

Ryan Kangisser, MediaSense Partner, Digital joins the 2019 MediaWeek Awards judging panel.

22 July 2019

Opinion

Digiday Research Report: Why Advertisers Turn Off Brand Safety Controls

MediaSense Partner, Ryan Kangisser contributes to Digiday and Cheq’s recent research report, Why Advertisers Turn Off Brand Safety Controls; Marketer Dissatisfaction in an Era of Blunt Tools.

11 June 2019