Posts tagged: Media Management
MediaSense launches ‘Pitch Smart’ – a global media agency study on how current pitch practices can be improved, and specifically how the evaluation criteria (used for selection) could change to drive greater differentiation and impact.
MediaSense launches MediaSense Insights - a series of short-form, single-topic reports. The first instalment looks at the challenges and opportunities in the use of Proprietary Media.
Research into the future of agency models, session four of MediaSense's Innovation Session & MediaSense at the ANA. MediaSense's May newsletter is now live.
Replay a recording from MediaSense's fourth Innovation Series featuring LG Ad Solutions, Audion and Neurons.
An accountant and an analyst explain what makes marketing spend vulnerable to cuts and how to justify the value of brand advertising to the CFO.
Replay a recording from MediaSense's third Innovation Series featuring Beacon, Ryff and Objective Platform.
MediaSense Client Director, Lucy Medd summarises the key themes from The Advertising Association, the IPA and ISBA’s annual LEAD summit.
MediaSense’s Leanna Sofokleous sums up Campaign’s recent ‘Year Ahead’ breakfast briefing with a focus on growth against an increasingly challenging marketplace.
ISBA Partners reflect on what they think marketing will look like in 2023, with commentary from Ryan Kangisser noting 2023 as a year of ‘less talk and more action’.
MediaSense have developed and launched an ‘industry first ‘, end-to-end Diversity, Equity & Inclusion (DE&I) audit.
Digiday explores what solutions surrounding cost-effectiveness have started to arrive, given the shifts in Ad-Industry budgets.
Digiday reports on industry budget shifts as a recession looms. Ryan Kangisser, Managing Partner, Strategy at MediaSense contributes.
