News & Insights

Posts tagged: Media Management

3 Collaboration Strategies for Digital Retail Media Success
Opinion

3 Collaboration Strategies for Digital Retail Media Success

Sam Tomlinson writes for the Media Leader - exploring the rapidly growing landscape of retail media & highlighting three messages for advertisers, media owners & retailers.

WFA Partner Predictions for 2025
Opinion

WFA Partner Predictions for 2025

Strategic partners of the WFA share their global marketing predictions for 2025. Ryan Kangisser contributes, highlighting a more refined role for media and shift from 'attention to intention'.

Rethinking Agency Remuneration in 2025 – The Media Leader Podcast with Ryan Kangisser
Opinion

Rethinking Agency Remuneration in 2025 – The Media Leader Podcast with Ryan Kangisser

Ryan Kangisser joins the Media Leader podcast to discuss the key themes and reaction to the Future of Agency Remuneration report.

Campaign’s Year Ahead Event: Embracing Change in 2025
Opinion

Campaign’s Year Ahead Event: Embracing Change in 2025

At Campaign's 'Year Ahead' Breakfast Briefing, industry leaders across brands, media owner and media & creative agencies gathered to discuss the way forward in a world marked by geopolitical tensions, rapid technological evolution, and shifting consumer expectations.
In the press: Digiday Media Buyer Briefing
News

In the press: Digiday Media Buyer Briefing

Digiday wraps up its latest Media Buyer Briefing, with insights from MediaSense Chief Strategy Officer, Ryan Kangisser.

Global Expansion Plan Accelerates as MediaSense Acquires R3 
News

Global Expansion Plan Accelerates as MediaSense Acquires R3 

Deal significantly extends the global footprint in North America and Asia and expands service offerings into creative and content management.
In the Press: Lego to Bring More Media In-House After Appointing Publicis One to Handle Global Media
News

In the Press: Lego to Bring More Media In-House After Appointing Publicis One to Handle Global Media

Ryan Kangisser comments on the Danish brick-maker building up its in-house media buying capabilities.
Kellogg’s Owner, Kellanova Appoints European Media Agency
News

Kellogg’s Owner, Kellanova Appoints European Media Agency

Kellanova reappoints Carat as its European media agency.
In the Press: AA Shortlists Agencies in Digital & Media Review
News

In the Press: AA Shortlists Agencies in Digital & Media Review

The AA has shortlisted six agencies to handle its UK media account, in a review supported by MediaSense.
Co-op Completes Review of Media Contract
News

Co-op Completes Review of Media Contract

MediaSense advised on the latest media contract review which closed this year.

M&M Global Awards – MediaSense’s Jacqueline Franco Joins Jury
News

M&M Global Awards – MediaSense’s Jacqueline Franco Joins Jury

MediaSense, Client Director Jacqueline Franco joins M&M Global Awards jury for 2024.
Media 2025: Wave 6 – Key Findings Webinar
News

Media 2025: Wave 6 – Key Findings Webinar

MediaSense's most recent webinar covered the key themes from the latest wave of our latest landmark research study, Media 2025: Wave 6.