News & Opinion
Posts tagged: In the Press
Should brands employ a chief media officer in-house?
Media experts across agencies, brands and advisors including MediaSense’s Graham Brown give commentary on the ANA recommendations to brands of employing an in-house chief media officer, as featured in Campaign.02 August 2016
Should brands use a Big Four firm to audit their agency?
An article in Campaign citing how we proposed an industry code of practice last week recommending that "all individuals involved in compliance auditing must be bound by a recognised professional code of conduct – e.g. Association of Chartered Certified Accountants".19 July 2016
MediaSense calls for code of professional conduct among media auditors to inject trust and stability back into the market
Graham Brown contributes to commentary in Campaign on the current levels of mistrust around actual or perceived conflicts of interest within “auditors” causing a gaping wound between client and agency relationships07 July 2016
MediaSense runs pitch for Aviva’s £60m media review
Aviva has put its estimated £60 million global media account up for review for the first time in six years.14 January 2016
Preparing for media in 2020, Graham Brown outlines 7 to-do’s for marketers
Our top to-do’s for marketers preparing for the 2020 media ecosystem.23 November 2015
Graham Brown writes for Forbes.com
Graham Brown discusses findings from our Media2020 study in his Forbes.com column.15 October 2015
AdAge covers our Media2020 CMO study
It’s "too risky" to outsource customer relationships and data. More than half of U.K. marketers expect to use fewer agencies in the future, according to a new report from MediaSense and the Incorporated Society of British Advertisers, the U.K.’s advertiser group.15 September 2015
Our CMO study Media2020 features in The Drum
Marketers want to strike deals with media owners not media agencies, with most (73 per cent) of the former expecting to ink more direct deals with the likes of Facebook and Netflix by 2020, according to a study.15 September 2015
Horses for courses our article featured on M&M Global today
When a client makes the decision to review their media agency relationship; the question quickly turns to how to manage it: done well, it’s a significant undertaking: done badly, advertisers will repent in leisure! Caveat emptor has never been truer.11 November 2014
Does online advertising have an image problem?
While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards.11 September 2014