Posts tagged: In the Press
The AA has shortlisted six agencies to handle its UK media account, in a review supported by MediaSense.
MediaSense’s Sam Tomlinson suggests fewer companies are treating brand marketing as an afterthought.
Q&A with Sam Tomlinson - Chief Client Officer, Future Marketing Operating Models & Guide to Audience Extension Networks. MediaSense's October newsletter is now live.
MediaSense’s Ryan Kangisser comments on Georgia-Pacific’s experimentation into newer media channels.
Hannah Kimuyu, Managing Director at Brave Bison writes for Campaign - discussing the ethical dilemma of charging for pitching
PwC Acquisition news, Media 2025 Webinar and Agency Remuneration Study launches in Cannes. MediaSense's July newsletter is now live.
MediaSense are delighted to announce that Claire Cuenot has been listed as a winner in Media Week's 30 Under 30 Awards!
Digiday examines the various viewpoints around the practice of principal media and its implications for marketers, with commentary from Cyd Falkson.
Digiday explores how CMOs are navigating the issue of transparency around agency profit models, with commentary from Ryan Kangisser.
With the ability for AI to improve media agency efficiencies, marketers are looking at how this will impact cost savings and remuneration, with commentary from Ryan Kangisser.
Industry views on the challenges that need to be overcome to achieve marketers' renewed goal for digital transparency, with commentary from Ryan Kangisser.
This year's anticipated 'Mediapalooza' is expected to be delayed until 2025, as advertisers reconsider strategies and agency partnerships.
