Posts tagged: In the Press
With the ability for AI to improve media agency efficiencies, marketers are looking at how this will impact cost savings and remuneration, with commentary from Ryan Kangisser.
Industry views on the challenges that need to be overcome to achieve marketers' renewed goal for digital transparency, with commentary from Ryan Kangisser.
This year's anticipated 'Mediapalooza' is expected to be delayed until 2025, as advertisers reconsider strategies and agency partnerships.
More brands are looking to directly handle their AdTech contracts in order to gain greater oversight of their supply chains, despite this typically being handled by agencies.
"What makes you passionate about working in media?" is a significant question for media industry leaders as it reflects a drive to pursue work with genuine passion.
Ryan Kangisser joins The Media Leader Podcast to discuss the reaction to the WFA & MediaSense Future of Media Agency Models report and its impact in 2024.
MediaSense appoints Matthew Gardner as Chief Operating Officer to drive operational excellence and support international growth.
MediaSense and the WFA launches 'Future of Media Agency Models' study - looking into how brands are evolving their agency models to better align with their ever changing needs.
Revolutionising the agency model, managing a successful pitch process & the latest in Adtech innovations. MediaSense's September newsletter is now live.
How agencies large and small are now finding new ways to maintain their importance.
MediaSense are proud to have supported The Aspen Group on their agency selection and collaborate with such a talented and dedicated team.
Digiday explores what solutions surrounding cost-effectiveness have started to arrive, given the shifts in Ad-Industry budgets.