MediaSense UK Client Director, Ian Anders shares his views on how the FMCG industry is preparing for the ‘Golden Quarter’ with The Grocer.
In the article Ian highlights that adjusting the tone of advertising will be important. “It’s about doing it in a caring way,” Although the big-bang ads may suffer this year – “the 60-second John Lewis commercials aren’t going to happen – people will want a slice of normality” from their ads.
To read the article in full on The Grocer please click here.
First featured on 12/06/2020.