MediaSense Managing Partner, Strategy, Ryan Kangisser shares his views on how non-essential software and advertising technology fees are becoming affected in the current climate.
In the article Ryan highlights that the current situation is ‘forcing major brands to just go back to basics’ commenting that “One CPG we work with is considering whether to retain their DMP contract [with a large software provider] because of all the time and effort they put into it versus the output. There are other ways of driving growth beyond that platform,”
To read the article in full on Digiday please click here.
First featured on 03/04/2019.