Independent global media advisor, MediaSense, has appointed Andrea Bernhardt as its Strategy Director to support the growing media transformation practice. Bernhardt will support brands to better maximise media investment and advise on organisational operating models for the consultancy’s global client portfolio. Bernhardt starts with immediate effect.
Bernhardt joins MediaSense from Reckitt Benckiser, where she led Global Media and Digital, developing media capabilities and a new integrated media strategy in the areas of media effectiveness, data driven marketing and communications. She brings extensive knowledge in the areas of global operating model evolution which includes agency and in-housing, data and tech strategy and the integration of media and creative through communications planning.
Prior to this she held Director and Strategic Development roles at Web MD and drove strategic planning within agencies, including Mindshare and Zenith.
Bernhardt was a member of The WFA (The World Federation of Advertisers) Executive Committee, helping steer marketers to deliver ROI in marketing spend and self-regulation.
Bernhardt comments: “I’m excited to be joining MediaSense at such a significant and important time in the evolution of 21st century media and marketing transformation. MediaSense are leading the way in re-shaping global media operations and I look forward to working across their portfolio of world renowned brands, helping advertisers to future-proof the structure and processes they need to effectively connect with consumers and drive positive impact to their business.”
Ryan Kangisser, Digital Partner at MediaSense adds: “Andrea is one of the leading global thinkers and practitioners in media transformation and it’s fantastic she’s on board to support our fast growing practice. Andrea brings a unique blend of brand, agency, publisher and technology experience to MediaSense as brands look to continually evolve and challenge their existing operating models and capabilities.”
Andrea’s appointment has been covered in Campaign, The Drum, Marcomm News, Mobile Marketing and Research Live.