News & Opinion

Posts tagged: In-housing

MediaView – September 2023

Revolutionising the agency model, managing a successful pitch process & the latest in Adtech innovations. MediaSense's September newsletter is now live.

29 September 2023

Opinion

Is In-Housing Still the Answer to Help Drive Efficiencies?

Leonardo Oliveira - Digital Strategy Director, explores the efficiency debate related to in-housing and how this has evolved since the pandemic.

28 September 2023

News

MediaView – November 2022

Learnings from DMEXCO 2022, takeaways from Campaign's In-housing summit and Session Two of MediaSense’s Innovation Series. MediaSense's November newsletter is now live.

22 November 2022

Opinion

Learnings from Campaign’s In-housing Summit 2022

Dan Brown and Leonardo Oliveira explore in-housing requirements and recommendations following a visit to Campaign's In-housing Summit 2022.

24 October 2022

Opinion

In-housing in 2022

Digital Strategy Director, Leonardo Oliveira summarises some of the key shifts which have been observed over the last 2 years.

24 March 2022

News

MediaSense in the Press: Brands Rethink In-Housing Plans After Tactic Was ‘Put on Ice’ Amid Pandemic

With in-housing now back on the agenda for advertisers post-pandemic, Ryan Kangisser shares his views on in-housing with Digiday.

20 April 2021

Opinion

Leonardo Oliveira Q&A: Digital Transformation in 2021 and Beyond

A Q&A with MediaSense's Digital Strategy Director, Leonardo Oliveira on how brands are accelerating yet repurposing digital transformation in 2021 and beyond.

24 February 2021

News

Exchange Wire’s 2021 Predictions: Digital Transformation & Automation

Ryan Kangisser contributes to Exchange Wire's 2021 Predictions on Digital Transformation & Automation

09 February 2021

News

Podcast: Teads Talks – Data Driven Marketing

MediaSense Managing Partner, Strategy, Ryan Kangisser is a guest on the Teads Talks podcast.

12 January 2021

News

MediaSense in the Press – ‘Find Operational Efficiencies’: Nokia’s Handset Marketers Adopt Hybrid Model in Pursuit of Smartphone Marketshare

MediaSense Managing Partner, Strategy, Ryan Kangisser shares his views with Digiday on how HMD Global, the company that licenses the Nokia brand has turned to its past and it’s taking more control over how its ads are bought.

07 December 2020

News

MediaView – July 2020

In the July edition of MediaView Ryan Kangisser reflects on 10 years of digital transformation, Laura Musto looks into the implications of the recent Facebook boycott and we outline MediaSense's recent grant from Innovate UK.

29 July 2020

Opinion

The Digital Media Challenges of a Decade Ago are Still Here

Ryan Kangisser joined MediaSense in 2010 to build a scalable digital advisory offering to brands. MediaView talks to Ryan about his 10 year milestone and his observations of an ever-evolving media ecosystem.

29 July 2020