News & Insights

MediaSense in the Press: Brands Rethink In-Housing Plans After Tactic Was ‘Put on Ice’ Amid Pandemic

MediaSense Managing Partner, Strategy, Ryan Kangisser shares his views on in-housing and its future effect on both media and business operating models:

“Clients want to test and understand how agencies are able to reorganize themselves around their business so there’s more focus on operating models – I’m not sure if that would have had the same urgency without those marketers having endured the last year.”

To read the article in full on Digiday please click here.

First featured on 20/04/2021

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