News & Insights

Posts tagged: Analytics

Leonardo Oliveira Q&A: Digital Transformation in 2021 and Beyond

A Q&A with MediaSense's Digital Strategy Director, Leonardo Oliveira on how brands are accelerating yet repurposing digital transformation in 2021 and beyond.

Opinion

Plugging the Revenue Gap – Media ROI and Savings in 2021

As organisations enter 2021, what can be done to protect marketing budgets or plug potential revenue gaps left from the economic headwinds of 2020? MediaSense Business Director, Julian Smith explores how to plug the gap.

News

MediaView – January 2021

Unifying Strategy, Activation and Analytics in 2021, A summary of Campaign's Breakfast Briefing and Ryan Kangisser guests on the Teads Talks podcast.

News

Podcast: Teads Talks – Data Driven Marketing

MediaSense Managing Partner, Strategy, Ryan Kangisser is a guest on the Teads Talks podcast.

Opinion

New Digital Age: Unifying Strategy, Activation and Analytics Key to Success in 2021

MediaSense Managing Partner, Strategy, Ryan Kangisser writes for New Digital Age.

News

AA/WARC’s Adspend Forecasts – A Downgraded 2020 with Signs of Recovery in 2021

The latest Advertising Association/WARC Expenditure Report states that the UK ad market is now not expected to recover fully until 2022. James Glendennan shares his views on budget allocation in 2020 and signs of recovery in 2021.

News

European Regulator Rules Online Advertising GDPR Breach – Advice for Advertisers

With regulators ruling IAB Europe’s Transparency & Consent Framework is in breach of laws protecting people’s data privacy, MediaSense experts outline advice for advertisers:

News

MediaView – October 2020

MediaSense presents at recent WFA Media Forum, The North American perspective on Media Management, Looking at life without third-party cookies and meet MediaSense’s latest hires.

Opinion

A Life Without Third-Party Cookies, What Could it Look Like?

Jonathan Ho investigates the evolution of the first-party cookie as it gears up to comply with an ever-increasing number of global privacy laws.

News

MediaView – July 2020

In the July edition of MediaView Ryan Kangisser reflects on 10 years of digital transformation, Laura Musto looks into the implications of the recent Facebook boycott and we outline MediaSense's recent grant from Innovate UK.

Opinion

The Digital Media Challenges of a Decade Ago are Still Here

Ryan Kangisser joined MediaSense in 2010 to build a scalable digital advisory offering to brands. MediaView talks to Ryan about his 10 year milestone and his observations of an ever-evolving media ecosystem.

Opinion

Facebook Boycott – Where Does Your Brand Stand?

As major brands boycott Facebook advertising Laura Musto looks at the implications for the platform.