Posts tagged: ANA
Following an Adalytics report questioning the accuracy and transparency of Colossus SSP's metrics, Jamie Richards outlines the key questions advertisers should be asking.
A year after issues with MFA sites were first exposed, Marie Peters provides a timely update on MFA best practice for advertisers.
Jamie Richards outlines three steps that advertisers can take to avoid 'Made for Advertising' (MFA) sites.
MediaSense & Haleon take to the stage on Tuesday 2nd May 2023
Media Measurement, Effectiveness and Diversity: David Strome reflects on the key learnings from the 2023 ANA Media Conference.
The WFA & MediaSense Launch Global Talent Survey, Campaign asks 'Is Pitching Broken?' MediaSense at the ANA's and David Rigby Joins MediaSense as Non-Executive Chairman
MediaSense will feature in the Masters Sessions, sharing key learnings from the latest wave of MediaSense’s Media 20:20 program, Media 2025.
WFA & MediaSense launch new study into ‘Working/Non–Working’, the team present at the ANA and Charlie Blum and Alexis Scott are both shortlisted for the 2022 Female Frontier awards.
Is it possible for brands to future-proof their agency relationships? David Strome looks at the The explosion of direct or consumer innovation and the almost limitless opportunities for media agencies.
Adweek reports on the decline in reverse auctions and how price is factoring into global media reviews.
Ad Age reports on the ‘Mediapalooza panel’ at the ANA Media Conference in Aventura, Florida.
With many North American media pitches in progress or on the horizon, Sanofi and MediaSense were recently invited to the ANA Media Leadership Committee to share the collective pitch management learnings.
