Ad Age reports on the recent ANA Media Conference in Aventura, Florida where MediaSense Client Development Director, David Strome participated in the ‘Mediapalooza panel’. On stage, David discussed how agencies are cautiously navigating the pitch process:
“Agencies are making decisions and turning down opportunities that we would think they would normally think about – there’s kind of an unspoken priority matrix,” he said, that includes “the size of the prize” vs. the complexity of the work”
To read the article in full via Ad Age please click here.
David will also be onsite at the annual ANA Advertising Financial Management Conference, June 27-30, 2021 Phoenix, Arizona.