News & Insights

Greater self-reliance, new agency models and performance based metrics are top priorities as CMOs prepare for 2020
Opinion

Greater self-reliance, new agency models and performance based metrics are top priorities as CMOs prepare for 2020
Are clients sleepwalking Into tech monopolies?
Opinion

Are clients sleepwalking Into tech monopolies?

Our digital partner Ryan Kangisser asks if clients are sleepwalking into tech monopolies on AdAge.com
MediaSense boosts data and client service capabilities with high profile hires
News

MediaSense boosts data and client service capabilities with high profile hires

MediaSense, the media performance and relationship management company, has boosted its senior team with the appointment of Andrew Corroll as head of data sciences and James Ganio as client director.
In, out, shake it all about
Opinion

In, out, shake it all about

To deliver better outcomes for their clients, it seems media agencies will need to get used to ceding more control. Andy Pearch looks into the cost of transparency.

Ad fraud: does anyone know how big a problem it even is?
Opinion

Ad fraud: does anyone know how big a problem it even is?

The scale of online ad fraud is simply unknowable, according to the IAB – one of the key organisations tasked with helping put the issue right.
Horses for courses our article featured on M&M Global today
News

Horses for courses our article featured on M&M Global today

When a client makes the decision to review their media agency relationship; the question quickly turns to how to manage it: done well, it’s a significant undertaking: done badly, advertisers will repent in leisure! Caveat emptor has never been truer.
Does online advertising have an image problem?
Opinion

Does online advertising have an image problem?

While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards.
MediaSense feature in Marketing Week – Worlds biggest brands rapidly moving programmatic away from agencies
News

MediaSense feature in Marketing Week – Worlds biggest brands rapidly moving programmatic away from agencies

The MediaSense view on why he worlds biggest brands are rapidly moving programmatic away from agencies.

Gaining better digital media performance
News

Gaining better digital media performance

Granular analysis of digital media performance gives greater results. Our DiPA™ use cases outling the types of results being achieved by our clients.
Co-op’s unswerving journey to Growth
Opinion

Co-op’s unswerving journey to Growth

MediaSense are proud to have supported Co-op Group’s media pitch, focused on selecting a new agency partner to unify their diverse family of businesses to become ‘One Co-op’.
Our Code of Practice for the media industry
Opinion

Our Code of Practice for the media industry

Our Code of Practice offers guidance to brand organisations, media agencies, platforms and auditors/advisors on how we as an industry can work collaboratively and transparently.