News & Opinion

Facing up to a crisis of confidence: Where do brands, agencies & tech go from here

The very public ‘Big brands fund terror’ investigation in The Times has shaken the media industry once again, but rather than talking around the issues and worry about them shouldn’t we be tackling them? Ryan Kangisser writes exclusively for ExchangeWire on how brands need to not only acknowledge the problem but the steps they need to take to tackle this crisis of confidence.

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