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Media2020: Refresh – Helping brands prepare for the future

Conceived in 2015 as an industry survey, both as a barometer of, and forecast for change, Media2020 is designed to help marketers benchmark their thinking as they prepare their business for the future media ecosystem.

For its second iteration in 2017, we have kept our methodology consistent so that we can identify trends and the direction of travel for the industry. Blending the qualitative and the quantitative, 250+ senior marketers took part in interviews and an online survey to answer questions on key topic areas to better understand how attitudes have changed since our baseline study.

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