As featured in Campaign, MediaSense helped support Ocado's partner selection as they ventured into TV advertising for the first time, with an emphasis on negotiation of buying guarantees and remuneration structure.
Pool-based auditing is almost 50 years old. Andy Pearch, MediaSense co-founder, looks at how this critical process is being used in a different way and how value-based auditing is now being adopted as best practice.
We have identified five fundamental changes to the industry which will be important for brands, agencies and marketing teams alike.
The out-of-home industry can capitalise on the fragmented digital environment with its own digital proposition, writes Media Analyst James Glendennan.
As featured in Mediatel, Andy Pearch outlines the key characteristics that will be fundamental for effective brand media management in the lead up to 2020.
The danger posed by Management Consultants is very real. With some Agency Networks raising their game, can they counter the looming threat?
In the latest of our Q&A series, we are joined by Marc Guldimann, CEO & Founder of Parsec, the world's first Cost Per Second platform for mobile.
Three media blockchain projects have been announced in the space of just a few weeks - could this be the sign of things to come? Jon Bradshaw, MediaSense CTO, explains whether blockchain can provide the transparency that advertisers seek.
The new research initiative by MediaSense has been well received and reported on across the world, with coverage in publications including Campaign, Marketing Week, The Drum, WARC & Puro Marketing.
“I think brands like giving Google a bloody nose as they have been so reliant and plowed so much money” into the company. Ryan Kangisser, MediaSense Digital Partner and Stack I/O Founder features in the Wall Street Journal on the tug-of-war between brands and YouTube, with some electing to return and others still showing concerns with the platform.
"If future research were to suggest pre-rolls as intrusive, would Google block these ads across their own sites?" Dan Brown, Senior Digital Advisor, gives his take on Google's recent ad-blocking service announcement on Chrome.
The new research study from MediaSense, designed to help marketers benchmark their thinking as they prepare their business for the future media ecosystem.
