News & Insights

MediaSense answers the call for better digital media transparency by introducing new service DiPA™
News

MediaSense answers the call for better digital media transparency by introducing new service DiPA™

Today we launch a new service to help brands improve control and oversight of their digital media performance. DiPA ™ (Digital Performance Analytics), is a new media evaluation service that helps brands optimise the value, quality and management of their digital media investments.
Setting the bar for digital performance management
News

Setting the bar for digital performance management

With brands increasingly in-housing data capabilities as part of a desire to improve customer centricity, Andy Pearch, MediaSense co-founder, looks at one critical element that needs to be addressed: setting the bar for digital media performance.
MediaSense strengthens its leadership with Eva Landuyt promoted to Partner
News

MediaSense strengthens its leadership with Eva Landuyt promoted to Partner

MediaSense is pleased to announce the promotion of Head of Client Services, Eva Landuyt to Partner, Client Operations, a role which will unite client service and client delivery under her leadership.
Digital measurement, quality issues and the impact on agencies & media owners
News

Digital measurement, quality issues and the impact on agencies & media owners

Advertising fraud is still an industry-wide issue and a concern for many brands. Ryan Kangisser, Digital Partner, alongside Zoltan Vagyoczky, comScore Sales Director, was interviewed by Liberum on what the implications are for the industry.
Ocado appoints OMD UK for media account with pitch management support from MediaSense
News

Ocado appoints OMD UK for media account with pitch management support from MediaSense

As featured in Campaign, MediaSense helped support Ocado's partner selection as they ventured into TV advertising for the first time, with an emphasis on negotiation of buying guarantees and remuneration structure.

Pool-based auditing no longer best practice
Opinion

Pool-based auditing no longer best practice

Pool-based auditing is almost 50 years old. Andy Pearch, MediaSense co-founder, looks at how this critical process is being used in a different way and how value-based auditing is now being adopted as best practice.    
Five key media trends to watch
Opinion

Five key media trends to watch

We have identified five fundamental changes to the industry which will be important for brands, agencies and marketing teams alike.
Out-of-home – from pasting panels to delivering audiences
Opinion

Out-of-home – from pasting panels to delivering audiences

The out-of-home industry can capitalise on the fragmented digital environment with its own digital proposition, writes Media Analyst James Glendennan.
How should marketers prepare for the Media2020 ecosystem
News

How should marketers prepare for the Media2020 ecosystem

As featured in Mediatel, Andy Pearch outlines the key characteristics that will be fundamental for effective brand media management in the lead up to 2020.
Can the agency networks hold on to digital?
News

Can the agency networks hold on to digital?

The danger posed by Management Consultants is very real. With some Agency Networks raising their game, can they counter the looming threat?
The world's first Cost Per Second platform – Q&A with Marc Guldimann, Parsec
Opinion

The world's first Cost Per Second platform – Q&A with Marc Guldimann, Parsec

In the latest of our Q&A series, we are joined by Marc Guldimann, CEO & Founder of Parsec, the world's first Cost Per Second platform for mobile.
Can blockchain technology fix programmatic transparency?
Opinion

Can blockchain technology fix programmatic transparency?

Three media blockchain projects have been announced in the space of just a few weeks - could this be the sign of things to come? Jon Bradshaw, MediaSense CTO, explains whether blockchain can provide the transparency that advertisers seek.