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Ocado appoints OMD UK for media account with pitch management support from MediaSense

As featured in Campaign, MediaSense helped support Ocado’s partner selection as they ventured into TV advertising for the first time, with an emphasis on negotiation of buying guarantees and remuneration structure.

 

Full story: http://www.campaignlive.co.uk/article/ocado-picks-omd-uk-media-brand-eyes-first-tv-ads/1446064

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