Digital Strategy Director, Leonardo Oliveira summarises some of the key shifts which have been observed over the last 2 years.
Replay MediaSense’s latest webinar covering key learnings from the latest wave of our Media:2020 programme, Media 2025.
Now is the time for brands to put in place effective internal media practices, so they can manage the social media behemoth as it adapts.
Is it possible for brands to future-proof their agency relationships? David Strome looks at the The explosion of direct or consumer innovation and the almost limitless opportunities for media agencies.
Advertisers may have some added time on their side but that should not mean a pause in preparation for the cookieless future.
Re-examining how the proprietary media proposition has evolved and best practise for clients to consider when entering into a proprietary agreement with their agencies.
Eva Landuyt and Ian Anders recently spoke at ISBA's Procurement group, COMPAG.
Still in its infancy, will Clubhouse will be leveraged by marketers beyond an insight, entertainment, or networking platform? Leonardo Oliveira looks at Silicon Valley’s latest unicorn.
Reimagining TV for a connected future - Matt Chapman looks at the ‘need to know’ take-homes from Campaign’s 2021’s TV Advertising Summit.
A Q&A with MediaSense's Digital Strategy Director, Leonardo Oliveira on how brands are accelerating yet repurposing digital transformation in 2021 and beyond.
As organisations enter 2021, what can be done to protect marketing budgets or plug potential revenue gaps left from the economic headwinds of 2020? MediaSense Business Director, Julian Smith explores how to plug the gap.
MediaSense Managing Partner, Strategy, Ryan Kangisser writes for New Digital Age.
