News & Insights

MediaView – October 2024

Welcome to the October 2024 edition of MediaView, MediaSense’s media and marketing newsletter.

Unilever and Amazon Pitches

Unilever & Amazon Conclude Global Media Reviews

Unilever and Amazon announce global agency partners, in MediaSense supported reviews.

Unilever Update

Amazon Update

The Future Marketing Operating Model

Consumer centric, tech enabled and measurement driven. Jack Shearring, Head of Transformation, looks at the marketing operating model of the future.

Learn More

Meet Sam Tomlinson, MediaSense’s New Chief Client Officer

MediaSense welcomes ex-PwC Partner, Sam Tomlinson as Chief Client Officer. Sam shares his reflections on the integration and transition one month on.

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PwC’s Marketing & Media Advisory – Now Part of MediaSense

September marks the completion of the integration of PwC’s Marketing & Media advisory into MediaSense. This combines the best of both businesses and enhances MediaSense’s scale, capabilities and offering.

A Guide on Audience Extension Networks

A guide on the practice of buying open web inventory via major ad platforms and their Audience Extension Networks (AENs).

Download Your Copy

Google’s Third-Party Cookie U-turn 

Google has abandoned its current plans to replace third-party cookies in Chrome. WFA strategic partners discuss what’s next for advertisers.

Access Full Story

MediaSense Talent Join Industry Judging Panels

Julian Smith and James Ganio join The Media Week Awards’ judging main council, The Drum Awards welcomes Jack Shearring to its Media Jury and Jacqueline Franco joins the M&M Global Jury.

Reports, Research & Resources

Download some useful content:

Media 2025: Wave 6
The latest insights related to transformation, talent, measurement & agency models
Download Research

Media Agency Models
Understand how global brands are looking to evolve their agency models
Download Report

Pitch Management
Key stages for running a successful pitch process
Access Here

Proprietary Media
A guide on the challenges and opportunities associated with proprietary media
Read Here

Agency Transition
A guide on achieving a seamless agency transition
Access Guide

Audience Extension Networks
A guide on the practice of buying open web inventory via AENs
Access Guide

Upcoming Events

Conferences, forums & workshops to mark in your calendar:

MediaSense teams will be attending the below events🤝 Schedule a meeting or coffee

ProcureCon North America
18 – 20 November 2024, LA
Learn More

ProcureCon CONNECT
Date, location
Learn More

In the Press

Catch up on recent media news:

‘Remain Vigilant’: Sam Tomlinson Reflects on Transparency Study
Sam Tomlinson looks back at 2022’s award winning study into transparency in the programmatic supply chain
Q&A Here

MediaSense becomes Campaign’s Independent Auditors for Agency of the Year Awards
MediaSense is now Campaign’s official independent auditors for the their global and domestic Agency of the Year Awards in 2024
Read Here

Ryan Kangisser Nominated for ExchangeWires’s Ad Tech Personality of the Year
ExchangeWire announces 2024 Ad Tech Personality of the Year nominees
Voting is now open

Georgia-Pacific’s In-House Media Unit & Audio Streaming 
MediaSense’s Ryan Kangisser comments on Georgia-Pacific’s experimentation with emerging media channels
Read Here

The Ethical Dilemma of Pitching
A discussion on whether agencies should charge for their pitches
Read Here

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