Sam Tomlinson and his team joined MediaSense in August 2024 after the business acquired PwC’s Marketing & Media advisory team. Four weeks in, Sam talks about his new role.
How do you feel about taking on your new role?
I am incredibly excited about my new role. While my 25 years at PwC were highly rewarding, it is really invigorating to now be part of a company where media lies at the core of everything we do, rather than being one of many service lines. This shift brings a fresh energy and focus for me and all our former PwC team.
A month in, I’ve seen firsthand the depth of talent and expertise at MediaSense, as well as the strong client relationships that underpin our success. I’ve also learned that while we are well-positioned as a global leader, there is potential to further elevate our profile, innovate, and drive even greater value for our clients. The appetite for growth is clear, and I’m excited to build on that momentum.
What are your goals for MediaSense, and how do you plan to inspire the team to achieve them?
The collective ambition is for MediaSense to be recognised as the foremost marketing and media advisor – both in terms of being a top partner for clients and an exceptional place to work. The foundation of this success lies in having talented individuals who are dedicated to delivering outstanding results for our clients every day. Inspiration will stem from a relentless pursuit of excellence, constantly striving to innovate and improve, rather than settling for the status quo.
What do you see as the company’s key strengths, and how do you plan to maximise them?
Our client portfolio is truly exceptional. We can amplify this strength by ensuring that key decision-makers across all regions – whether in North America, Europe, or Asia-Pacific – are fully aware of our capabilities and achievements. This requires us to elevate our profile, ensuring we remain top-of-mind for both current clients and potential partners. We can all be proud to be part of a business that is responsible for delivering ‘the two biggest media agency pitches of the decade’!
How do you approach developing and mentoring future leaders within the organisation?
I believe the essence of leadership is rooted in prioritising the development of others. This means dedicating time to mentor and nurture talent, ensuring that every individual within the organisation, at all levels, embraces this responsibility. With a culture of mutual support and growth, we can build a strong foundation for future leadership in MediaSense.
Further reading: MediaSense Acquires PwC’s Marketing & Media Advisory Business