The FMCG giant launched the review of its media planning and buying account in January, designed “to ensure best-in-class support in a competitive and dynamic media landscape and aligned to Unilever’s Growth Action Plan”.
PwC’s Marketing & Media Advisory, now part of MediaSense, supported Unilever on the global review.
Further details: Ad Age | Campaign | Campaign Asia | Campaign India | More About Advertising | Storyboard 18 | Exchange for Media